“A recent study by TikTok focused on bilingual ads found that content reflecting everyday Hispanic cultural experiences resonates with 66 percent of their target audience.
What does this mean for legal marketing?
We recommend that you diversify how you target ads at this growing market, so that you don’t focus only around special events such as Hispanic Heritage Month.
Instead, invest in an ongoing and year round content strategy that builds genuine connections to ensure a more well-rounded, evergreen, and impactful Hispanic marketing plan.”
– Hugo E. Gomez, Founder (Abogados NOW)