“If your firm is marketing in Spanish but answering calls only in English… that creates a trust gap.
According to the Nielsen Norman Group, most Spanish callers will hang up if their calls aren’t answered in Spanish right away. Avoid this at all costs. You’re just throwing your ad dollars away.
If you advertise a Spanish line or a bilingual service, we recommend that Spanish-speakers are greeted immediately in Spanish.”
– Hugo E. Gomez, Founder (Abogados NOW)