“Is your law firm using Snapchat for marketing? If not, you’re surprisingly missing out on a niche market.
Snapchat users are extremely loyal. Even though it might not be making headlines as much as it once did, it still offers a fantastic opportunity to attract clients.
The app consistently ranks as the sixth most popular social media app — and many of its users refuse to engage with other social media platforms, meaning Snapchat allows you to target audiences you wouldn’t find elsewhere.
Best of all, Snapchat gives digital marketers more bang for their buck. Ads on the platform could save you 50-60% compared to the Facebooks and Instagrams of the world.
Also, this market responds well to funny ads that otherwise don’t do well in other platforms like Facebook. This gives you a great opportunity to test out new material and have more types of content styles.
All of which are great reasons not to give up the ghost!”
– Hugo E. Gomez, Founder (Abogados NOW)