“TikTok continues to face ab uncertain future following its recent brief ban. Ongoing concerns about the platform’s instability — as well as other issues including access, privacy, and censorship — have prompted users and creators to seek out alternatives.
So what is the next big thing legal marketers need to be aware of when it comes to short-form content? Here are two video-sharing apps emerging as front-runners in the race to be the go-to alternative to TikTok:
RedNote: Another Chinese-owned app (also known by the name Xiaohongshu) is very similar to TikTok but with additional capabilities. In the days prior to TikTok’s ban there was a mass exodus to the app that propelled it to the #1 slot on the App Store — and so far, converted users are sticking with it.
Lemon8: Owned by the same company that created TikTok, Lemon8 is traditionally more photo-oriented as opposed to videos. It’s typically more influencer-focused and allows users to develop communities based on mutual interests. Lemon8’s user base is very loyal and constantly growing.”
– Hugo E. Gomez, Founder (Abogados NOW)