“Want better ad performance? Stop changing your budget.
No matter where you’re advertising — Google Ads, Meta, TikTok, even TV — success comes from consistency.
Any meaningful results require at least 90 days of stable spending. If you plan to invest $3,000 a month on Meta Ads, for example, commit to it. Drastic budget changes can disrupt performance, reset learning phases, and hurt your ROI.
Think of it like a workout plan — results don’t happen overnight, but steady effort pays off.”
– Hugo E. Gomez, Founder (Abogados NOW)