“If you’re not already talking to other attorneys, it’s time to start NOW.
There are so many communities out there: your state bar, local chapters, ProVisors, and cross-professional groups where you can connect with CPAs, bookkeepers, and other professionals who refer business.
But here’s the key: networking is only half the job.
The other half? Providing value.
If all you do is take (ask for referrals, promote your services, etc.) you’ll be seen as just that: a taker. The attorneys who truly stand out are the ones who show up and give back.
In online marketing, that means offering actionable insights — what to do before someone even thinks of calling a lawyer. Then, when someone is ready to take that step, you’re the lawyer they think of.
Value builds trust. Trust builds your reputation. And reputation is what gets you referrals.
Start there. Stay consistent. And give more than you take.”
– Hugo E. Gomez, Founder (Abogados NOW)