“We manage ad budgets in the six-to-seven-figure range every month — and right now, funny videos are winning.
Yes, informative content still has its place. But the highest-converting creatives we’re seeing right now are short, engaging videos with actors who are charming, expressive, and even a little ridiculous. Think sound effects. Over-the-top gestures. Anything that grabs attention and feels human.
It’s not just about entertainment — it’s about likability. If your video makes someone smile, they’re far more likely to stick around and remember your brand.
Second to that? Testimonials. Real people talking about your firm, your service, your results. Case results work too — but the more authentic, the better. The kind of post that makes someone think, “That could be me.”
Short, funny, likable videos = top performer.
Real reviews and client stories = close second.
Static posts = still useful, but don’t expect fireworks.
If you’re not already leaning into humor and human storytelling, now’s the time. The data speaks for itself.”
– Hugo E. Gomez, Founder (Abogados NOW)