“Constantly tweaking your ads, hoping this will optimize your ad performance?
Sounds good in theory but it actually defeats the purpose.
Let me explain.
If you’re constantly wanting to adjust every few days because leads don’t seems to be pouring in, it actually affects your own algorithm.
At the minimum you might want to fix some parameters by the week, but it isn’t going to do much.
1 week gives you a good prediction of what might happen or what might need adjusting but it’s all a guess.
We recommend making hard changes at the 2 week mark, as this gives you a better overview of the campaign.
Pulling your ad campaign altogether? That might be good at the 3-4 week mark.
But if all of this is new to you and you’re just messing around…
Just leave it to the pros who know this best.”
– Hugo E. Gomez, Founder (Abogados NOW)