“Law firms: short-form video isn’t optional anymore.
If you want to reach Hispanic clients, you need to stop thinking long-form — and start thinking mobile-first.
TelevisaUnivision (the largest Spanish-language media company in the U.S) just made a major shift on its streaming platform ViX. They’ve launched a series of fast-paced, one-minute videos called microdramas — built specifically for mobile Hispanic audiences.
Why? Because that’s where their audience is.
94% of U.S. Hispanics use their phones to get online (Source: Pew Research Center).
Over half of their TV time is spent on streaming platforms (Source: Nielsen).
TelevisaUnivision knows the Hispanic market — and they’re building content to match how people actually consume media today.
Law firms should be paying close attention.
If your firm isn’t producing short, emotional, Spanish-language content designed for mobile screens, you’re missing a massive opportunity — and likely being overlooked by the very clients you want to reach.
Short-form isn’t just a trend. It’s how trust and awareness are built in 2025.
If the biggest player in Spanish-language media is leading the charge, the legal industry should be right behind them.
We help law firms do just that — with Spanish-first creative, strategy, and content that gets results.
Let’s talk.”
– Hugo E. Gomez, Founder (Abogados NOW)