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U.S. Social Video Ad Spend is Projected to Surpass TV + CTV by 2027

“U.S. social video ad spend is projected to surpass TV + CTV by 2027.

BUT, Hispanic viewers already over-index on video platforms according to eMarketer (2025).

The general market is already saturated and increasing in price every day.

Hispanic social media presence is at an all time high.

Targeting the Hispanic audience through social media video ads is the best way to make the most out of your ad dollars and get more cases.

This is your last opportunity before this market becomes overly saturated.”

–  Hugo E. Gomez, Founder (Abogados NOW)

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