“Your audience isn’t here for legal jargon.
They’re here for stories they can feel.
Last week we tested something simple:
No fancy set
No perfect script
Just a regular person sharing advice after an accident
Result?
More comments
More shares
More messages
Here’s the truth:
Policies don’t connect. People do.
If your content feels like it belongs in a courtroom transcript.
it’s time to change the strategy.
Show real situations and tell stories they see themselves in.
That’s how you win on social.”
– Hugo E. Gomez, Founder (Abogados NOW)