“Can I tell you what Spanish-speaking clients really think when they see auto-translated content?
“They don’t take us seriously.”
“They’re cutting corners.”
“They can’t be trusted.”
That’s harsh… but it’s true.
Machine translation might feel like a shortcut, but it’s quietly killing your SEO, because Google still reads it in English.
What works is different:
Human-led Spanish SEO
Regional keywords
Natural phrasing that feels authentic
Keep this in mind when you’re making Spanish Content.”
– Hugo E. Gomez, Founder (Abogados NOW)