“eMarketer has been sharing the best insights as of late.
Marketers nationwide have been focusing on this one thing:
Social media video.
It has been the forefront of many ad campaigns, even going as far as surpassing ad budgets for traditional media. Mainly TV ad spend.
For those targeting the Hispanic market, increasing social media ad spends is the smartest move one can do.
Hispanics consumers watch more social media video per capita than other populations.
Hispanic-first video campaigns unlock the best ROI.”
– Hugo E. Gomez, Founder (Abogados NOW)