Meta ads in 2026 aren’t about “interests” anymore — they’re about creative.
In this episode, Andrea Ferrer and Aly Gonzalez from Abogados Now break down the biggest Meta advertising shifts heading into 2026, including how Meta’s Andromeda AI is now analyzing your video content, tone, and even facial expressions to decide who to show your ads to.We also dig into a massive headache for advertisers right now: spam leads from increasingly sophisticated bots — and the exact fixes we’re using to clean up lead quality (without killing volume).
In this episode, you’ll learn:
- Why Meta is shifting from interest targeting → AI creative targeting
- What Andromeda AI looks for in your videos (and why it matters)
- How to reduce spam/bot leads with smarter lead form friction + verification
- The creative formats winning in 2026 (vertical video + real testimonials)
- AI-generated video vs UGC — and why AI often performs better now
- …And more
If you’re running Meta ads in 2026, this is the playbook.