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All Case Studies

practice Area

Getting 2,500+ Leads in Dallas

Services Provided:

Service Name · Service Name · Service Name

123

Spanish Leads/month

$XX

Cost Per Lead

XX%

Increase in Hispanic caseload

XXXX

Signed Cases

The Challenge

The disconnect between
reach and relevance

David López was already established in family law — handling divorces, custody disputes, alimony, and probate.

But like many attorneys, his digital presence wasn’t reaching the Spanish-speaking families who made up such a large part of his local market.

He had budget, he had experience — but without a culturally fluent strategy, the right clients were slipping past him every day.

THE OPPORTUNITY

A Market Too Big to Ignore

2.5M

Hispanics live in Dallas–Fort Worth Metroplex

22.4%

Of households across the DFW MSA speak Spanish as the primary language

35.1%

Of households in the City of Dallas primarily speak Spanishin many LA neighborhoods speak Spanish at home

#1

Hispanics drive the majority of population growth in Dallas–Fort Worth

Hispanic
Population

40%

Texas

19%

Average US State

The opportunity was there — it just needed the right voice.

The Solution

We built a two-platform approach designed to engage families in moments of need and capture intent when it mattered most:

Meta Ads

Launched with Instant Form campaigns for fast response.

Seasonal creative (Halloween, Christmas, Valentine’s) to stay relevant.

Dynamic ad sets letting Meta AI optimize best-performing images + copy.

Google Ads

Spanish-language search campaigns for high-intent family law terms.

Excluded unqualified traffic (like free legal help queries).

Constant optimization of bidding and negative keywords.

Before vs. After

The Proof

Meta Ads Performance (Dec 2023 – Aug 2025)

With
AbogadosNOW

Spend

$51.3K

Impressions

2.27M

Leads

1,145

CPL

$44

Retained Leads

46

CPA

$1,115

Google Ads Performance (Dec 2023 – Aug 2025)

With
AbogadosNOW

Spend

$23.7K

Impressions

66,557

Leads

1,420

CPL

$16

Retained Leads

49

CPA

$483

What’s Next

1

Expand probate-focused campaigns with video ads.

2

Test UGC-style Meta creatives to push CPL down further.

3

Extend reach into neighboring counties with high Hispanic populations.

4

Introduce testimonial-driven Google campaigns for added credibility.

David’s growth proves the Dallas Hispanic market doesn’t just respond to ads — it responds to ads that understand them.

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