Map a real acquisition or tuck-in opportunity in your market — with a team that's structured 500+ firm growth plays.
You'll leave the call with a specific next move: who to approach, how the deal is typically structured, and where your ad infrastructure needs to be to absorb the book.
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WHAT THIS SESSION COVERS
Michelle Rotella, Senior Account Strategist at abogadosNOW, breaks down why the cheapest growth move in law right now isn’t more ads or more SEO — it’s buying a retiring attorney’s practice before it dissolves. According to Thomson Reuters’ State of U.S. Small Law Firms report, succession planning is a goal for less than a quarter of law firms. When those attorneys age out, the active caseload, referral relationships, and goodwill don’t transfer themselves — they simply evaporate. That’s the opening. You step in and inherit pending cases with fee value still to collect, a phone number people already call, and a website that’s already ranking. You’re not manufacturing demand. You’re buying it.
The video also breaks the sticker-shock myth. For a contingency or PI book, a huge chunk of the purchase price is really just a fee share on the pending cases — you finish the work, collect the settlement, and split the fee. Typical deals mix 50–70% cash at closing, seller financing, and an earn-out tied to what you actually collect, meaning cash at risk up front is low. Michelle also covers the ABA ethics guardrails: clients aren’t property, they get 90 days to object or transfer, and fees cannot be raised just because the practice changed hands. Every state bar is different — this video shows you what “typical” looks like so you can walk into your own deal informed.
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