“Most law firms have a review problem that isn’t actually about reviews — it’s about timing.
The conversation usually goes: the reviews aren’t coming in fast enough, the automated email sequence isn’t converting, the team forgets to ask, and the occasional Google reminder goes unread. So the question becomes: how to get more reviews? More templates, more follow-up steps, more tools.
The question worth asking instead is: when to ask?
There is a window in every attorney-client relationship where a review is almost a natural extension of the conversation. It’s the moment right after a client says thank you — after a settlement, after a verdict, after a resolution that mattered to them. That moment is warm, it’s specific, and the client is experiencing the outcome directly. They know exactly what to say.
A week later, in an automated email they’ve already learned to ignore, none of that is true. The moment has passed. The ask has become a task.
Reviews are trust infrastructure. They compound over time and shape intake decisions long after the case that generated them. Capturing them at the right moment isn’t a refinement. It’s the difference between a review program that builds something and one that just runs.”
– Hugo E. Gomez, Founder (Abogados NOW)
Watch this video on how to Turn Your Intake into a Sales Operation:
6 Traits That Predict Law Firm Intake Success — And Why Extroversion Isn’t One of Them