“A 40% consultation no-show rate isn’t a marketing problem. It’s a systems problem — and most firms treat it like neither.
One firm was losing nearly half their booked consultations before the first conversation even happened. The fix wasn’t a new CRM, a rebrand, or a marketing audit. It was one text message, sent two hours before the appointment. In 30 days, no-shows dropped from 40% to 12%.
That’s what happens when you close the gap between a booked appointment and a client who actually shows up. Most firms spend to fill the top of the funnel and ignore what’s leaking out the middle.
The simplest systems fix the most expensive problems. The hard part isn’t finding the fix — it’s admitting the problem was never as complicated as you made it.“
– Hugo E. Gomez, Founder (Abogados NOW)
Watch this before your next intake review:
The Intake System That Turned a 2-Person PI Firm Into One of the Best in the Country