Frequently
Asked Questions
Make an empowered decision with answers to most frequently
asked questions by attorneys like yourself.
FAQs
If you don’t see your question or prefer to connect on a quick call, feel free to schedule a meeting here
I don't speak Spanish, will this still work for me?
The majority of our members don’t speak Spanish. However, you will need Spanish speaking staff for this to work.
How does Abogados Now work?
We run Spanish mobile ads that put you in front of thousands of potential Hispanic clients. After understanding how many new clients you’re looking to sign each month (or how much revenue you’re looking to generate), we’ll make a recommendation of services to get you to this goal.
Do you sell leads?
We do not sell leads. Think of us as your fully outsourced Spanish digital marketing department: we’ll build you everything you need (like websites, videos, social media campaigns, to name a few) to put you in front of local Hispanic markets. Working with us means you’ll own your lead generation source, and have your own bilingual team.
Why do you not sell leads?
We’re not in the lead selling business because we believe in empowering attorneys to own their marketing. It’s more cost-effective than buying leads, and it’s smarter business to invest in advertising that promotes your name and likeness.
How long does it take to start getting phone calls?
Anywhere from 1 to 4 weeks, depending on your campaign.
How do you generate leads?
We create Spanish ads that Hispanic adults will actually watch and engage with. The most successful campaigns in our programs are running a mixture of ads on Google, Facebook, Instagram, Youtube, and other video platforms.
What types of leads do you generate in your campaigns?
We generate phone calls, email leads, and chat leads.
Do you have a call center to qualify these leads?
We do not have a call center, as 100% of the calls we generate will go directly to your office.
Can you send leads to my leads management system / CRM?
Yes, we can integrate into any leads system.
What’s the biggest difference in attorney advertising in English versus Spanish?
Successful campaigns in English advertise successful attorneys. Successful campaigns in Spanish advertise successful bilingual-friendly offices.
What practice areas do you advertise?
We advertise for all plaintiff attorneys, nationwide.
Do you work with solo practitioners?
Absolutely! Nearly 50% of our members are solo practitioners.
Do you offer exclusivity? My firm is large and can support high volumes of new clients.
Yes; depending on your firm’s capacity and our availability, we can set up exclusivity at the county or state level.
What's involed in your consultation calls?
We hate sales calls, too. We promise to not take more than 15 minutes of your time to discuss your goals, our recommended program, and our pricing. Most attorneys decide on our programs in this one call.
If I work with you, do I have to set aside time to create content?
Never. All content is created and published by our team, on your behalf (as it always should be!)
What are your fees?
Our fees start at $2,000 per month, which increases as you invest more in advertising.
What is your term?
We offer 6 and 12-month term minimums, depending on your goals, campaign type, and practice area.
What if I just want a Spanish or bilingual website? Can you help with this?
Absolutely. We offer best-in-class premium websites.
I already have a Spanish (or bilingual) website. Can you just manage the marketing for it?
Absolutely.
How are you different from other agencies?
Abogados Now isn’t just another agency—we’re specialists in delivering high-quality Spanish-speaking leads. Our campaigns are built from scratch in Spanish, using video ads that feel native to the platforms and actually convert. We know how to reach the right clients, and more importantly, how to get them to call you. It’s why some of the nation’s largest and fastest growing legal brands trust us to manage their Spanish marketing.
Do you work with multiple attorneys in the same market?
We limit the number of attorneys we work with by practice area and market size per county. We are sold-out/at-capacity in several markets, so please schedule a call to see availability.
I already have an in-house marketing team. Can you work with them?
Yes! We love supplementing and collaborating with in-house teams.
I have an agency working on English marketing. Will you be working alongside them in Spanish?
Yes! We love being partners with other agencies in larger marketing structures.
Can you only manage my English marketing?
Yes! Our entire team is made of fully bilingual digital marketing experts. We understand the cultural shorthand and strategies required for exceptional results in both languages.
Can you just translate my website and ads in Spanish?
If only it were that easy! Generally speaking, what works in English will not work in Spanish (and vice versa). To truly scale in Hispanic marketing, you need to commit to the reality that what we do is a cultural exercise, and not a translation exercise.
Do I own my marketing?
Yes, everything we produce on your behalf is your property, from day 1 to perpetuity. Pro tip as you’re shopping around: never work with an agency who doesn’t explicitly let you own your marketing.
Can you select the days/hours my leads come in?
Absolutely. We’ll make sure your marketing is only operating when you’re able to answer calls.
Can you send calls to my 3rd party answering service?
Yes! We’ll also recommend other answering services who understand the types of leads and calls we generate.
How do you know if the cases are attributed to your marketing?
All of your ads will have unique phone numbers that are tracked within the Abogados Now Leads Hub. So if a tracking number is called, it will be because the consumer saw the ad attributed to it.
Will you manage the ads so that they’re compliant with the state bar?
We work with the ABA’s rules of professional conduct for marketing, which many states adopt. While we aren’t allowed to send ads for state bar approval on your behalf, we can package the marketing however you’d like for submission.
Can you target geographically?
Yes, we can target your ads statewide, county-wide, down to the city, or even a zipcode.
Do you offer guarantees?
We don’t offer guarantees—because no marketing partner should. Real results depend on dozens of variables like your intake process, case type, local competition, and budget. That said, we proudly own our metrics. We’re transparent about performance and always focused on generating high-quality, Spanish-speaking leads that convert. Our track record speaks for itself.
Do you offer bilingual virtual assistants for my law firm?
Definitely. We even created a separate business for this due to the skyrocketing demand for bilingual legal staff. Please visit LegalStaffNow.com to hire candidates in as little as 3 days.