“For years, “personal injury lawyer near me” was the term. Firms built strategies around it. Rankings were won and lost on proximity signals.
That era isn’t over — but it’s no longer the whole picture.
Attorneys are now being found through ChatGPT and Gemini. Not through a list of blue links. Not through a map pack. Through a system that doesn’t rank the way Google ranks, doesn’t surface results the way Google surfaces them, and doesn’t reward the same things firms have spent years optimizing for.
Gemini lives inside Google’s ecosystem. But it operates by different rules. The logic that built your current visibility may not carry over.
The firms paying attention to this now aren’t panicking. They’re just adjusting earlier than everyone else.”
– Hugo E. Gomez, Founder (Abogados NOW)
If you want the marketing that works today:
https://www.abogadosnow.com/ranking-on-ai-seo-2026