“Cecilia discussed various events, including Church and school events, but letâs also look at another example: the turkey giveaway.
A firm in Texas organized a Thanksgiving turkey giveaway, offering around a thousand turkeys a few weeks before the holiday. They promoted the event across all their channels, including Spanish-language platforms. The response was tremendous, and they distributed every turkey.
One of the key takeaways from this event was the abundance of positive testimonials from existing clients who received a turkey. While they might not have expressed their gratitude directly at the event, their appreciation is likely to spread through word of mouth. These clients will likely tell their friends and family, and post about it on social media.
Even if their friends and family donât need legal services immediately, they might still refer others to your practice. This kind of outreach builds a network within the Hispanic community. By connecting with one person, you’re not just reaching them; you’re also engaging their immediate family, their church community, and their broader network.
In this way, your impact extends far beyond a single client, creating a significant ripple effect in the community.”
Hugo E. Gomez, Founder (Abogados Now)
