“We noticed a very well-known L.A. attorney at a Lakers game recently — getting swarmed with people asking for selfies — and so we asked them what was driving all this attention?
His answer? “I’m doing everything.”
He wasn’t running a flashy ad campaign or chasing fame. He was just deeply active in his networks — talking to fellow college alumni, staying in touch with former clients, providing standout service to current ones, and being out in the community. He plays tennis, basketball, attends events — all while casually letting people know he’s there to help.
The takeaway for attorneys and legal marketers? Visibility isn’t about showboating. It’s about being present, being consistent, and showing up as someone who adds value.
You don’t need to be everywhere — but you do need to be somewhere regularly. Online. On the court. At events. Within your alumni network. You never know who’s watching, remembering, and eventually referring.
Build your reputation not just through expertise — but through engagement.
Because when people see you often, and see you helping others, they start to associate you with trust, professionalism, and value. And that’s when the real business starts.”
– Â Hugo E. Gomez, Founder (Abogados NOW)