“Attorneys who are curious about whether billboards and ads in Spanish could impact their business should take a lesson from the Democratic National Committee (DNC). They’re launching bilingual billboards and ads targeting Hispanic voters, all timed to coincide with Vice President Harris’s town hall in Nevada. This town hall is hosted by Univision, one of the largest Spanish-speaking networks in the country.
This campaign recognizes that up to 20% of the state’s population is Hispanic, which could sway the election, especially since Nevada is currently a battleground state.
No matter which side of the aisle you’re on, it’s refreshing to see elections taking this voting group seriously. The use of Spanish-language advertising and creative approaches specifically aimed at this market is something businesses should be paying attention to.”
-Hugo E. Gomez, Founder (Abogados Now)