“Attorneys often ask me whether it’s better to buy leads or to manage their own marketing. If there’s any correct answer, my general position is to do everything and then cut out the strategies that don’t move the needle or provide value after about 90 days. This approach isn’t just about running your own ads or buying leads from major lead providers; it encompasses everything.
It includes your social media strategy, email marketing outreach, text reminders, and how effectively you promote your scheduling tool on your website. In general, you want to own all the assets that most consumers see. If you’re only buying leads, you’re relying on third-party data, which may be shared or sourced unpredictably.
Overall, you need a healthy blend of everything. There is no single “golden bullet” for the most optimized marketing channel. I believe you have to engage in a bit of everything to truly succeed in this space.”
– Hugo E. Gomez, Founder (Abogados Now)