“An attorney recently called us asking if we could help him create 50 to 60 carousel images per month for his social media feed. He wasn’t part of our program but wanted to know if we could handle this volume. My first question was, ‘Why? Why carousel images? What’s the end goal here?’
He explained that he wanted to drive engagement, saying he’d read articles claiming that Instagram posts with high swipe and engagement rates are more likely to show up organically.
That couldn’t be further from the truth. If you’re looking to build a social media strategy—whether it’s simple or advanced—the focus shouldn’t be on static images anymore. It’s all about video.”
– Hugo E. Gomez, Founder (Abogados NOW)