How to Shift Into a New Practice Area
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “If your practice doesn’t live online, does it even exist? One of our clients wanted to shift into a brand new practice area but didn’t know where to begin. The answer was simple. Build a website for the […]
86% of Advertisers are Using or Planning to Use AI to Make Video Ads
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “86% of advertisers are using or planning to use AI to make video ads. The other 14% are still arguing about whether AI is “real marketing” (IAB, 2025). The truth is, you should not be part of that […]
The 1.5x ROI that Most Law Firms are Missing
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Most brands think they know where ROI comes from. But here’s the blindspot 👇 Spanish-language TV delivers 1.5x ROI 24 of the top 25 bilingual shows air there U.S. Hispanics spend double the time watching video on their […]
Nearly 50% of Hispanic Adults Struggle with English
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Here’s the truth most ignore: Justice isn’t justice if it’s not understood. Nearly 50% of immigrant adults struggle with English. The result? A justice system that leaves millions waiting. How fair is justice if half the room can’t […]
Spanish Ads May Have Gotten Less Competitive
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Univision lost 11% in U.S ad revenue. Telemundo dropped 7%. Everyone’s scared of tariffs. Except the law firms who see this for what it is: A once-in-a-decade chance to outspend your competitors. Lower ad prices are here. Don’t […]
How to Repurpose Ads: Maximizing Ad Budgets
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Why do some campaigns die when the budget ends, while others keep working for months? The difference is repurposing. Turning one paid ad into: ✔️ A reel ✔️ A carousel ✔️ A short video ✔️ Organic posts This […]
AI For Attorneys: Don’t Fall for the Hype
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Don’t fall for the AI hype. You’d never buy a car or TV without checking reviews, test drives , or real-world use. So why blindly adopt AI tools for your law firms? Validate with actual use cases. Ask […]
What To Do When You Have Intake Overflow
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Good news: your marketing is doing its job and the leads are rolling in. Bad news: you now have more leads than your team can handle. If your intake process can’t scale with your marketing, you risk losing […]
AI Sanctions on Attorneys: 156 Fake Cases
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “As social platforms blur with streaming, Hispanic audiences remain digitally native, with over-index usage on Instagram, WhatsApp, TikTok, and CTV. Social media video ads resonate harder here. Here are the stats according to a 2024 eMarketer study: Instagram: […]
Hispanic Social Media Usage
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “As social platforms blur with streaming, Hispanic audiences remain digitally native, with over-index usage on Instagram, WhatsApp, TikTok, and CTV. Social media video ads resonate harder here. Here are the stats according to a 2024 eMarketer study: Instagram: […]
How to Use WhatsApp Ads: Law Firm Strategies
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys: The last ad-free stronghold is officially open. WhatsApp has opened the gates to advertising — and if your law firm isn’t paying attention, you’re missing your most trusted audience. We’re talking Status ads. Promoted Channels. Subscriptions. And […]
Why Google Ads and Billboards No Longer Work: Social Video is On Top
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Social media video is the most powerful way to reach Hispanic audiences. But too many firms are still clinging to Google Ads and billboards like it’s 2015. Let’s look at the data: 📱 More than half of U.S. […]