Building Your Reputation as an Attorney: A Constant Exercise
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “If you don’t think you’re well known enough, you’re probably right. However, David Freeman says that’s a solvable problem. This is what he says: Today’s legal landscape offers countless ways to build name recognition, credibility, and referrals. Whether […]
Your SEO is Suffering Because of Google Translate
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Can I tell you what Spanish-speaking clients really think when they see auto-translated content? “They don’t take us seriously.” “They’re cutting corners.” “They can’t be trusted.” That’s harsh… but it’s true. Machine translation might feel like a shortcut, […]
Attorney Business Tips To Grow Your Reputation: Maximizing Your Opportunity
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys often hear that if they want to grow their firm or their reputation, they need to “maximize every opportunity.” But that can feel exhausting — like you have to sell yourself in every room, at every moment. […]
Investing in Social Media Video: The New Standard for Marketers
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Marketers all over the globe, and especially the U.S., are prioritizing social media video over linear TV. This is the new investment standard for lots of brands. Did you know that average Hispanic consumer are ahead in adoption? […]
Attracting More Clients For Attorneys: Providing Value
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “We noticed a very well-known L.A. attorney at a Lakers game recently — getting swarmed with people asking for selfies — and so we asked them what was driving all this attention? His answer? “I’m doing everything.” He […]
Fake Lawyers are Scamming Hispanic Families: Why this Affects You
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Fake lawyers are scamming Hispanic families, and scamming them thousands. This isn’t just fraud, it’s an attack on the credibility of real attorneys. Here’s what’s happening✦ TikTok, WhatsApp, and Facebook are being used as traps ✦ Families are […]
Social Media Videos For Hispanics Can Get You More Clients
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Shifting your ad spend from TV to social video? Smart. But don’t forget: Hispanic Americans spend more time streaming and on social media—giving your video ads more reach & impact. This is the market you should be targeting. […]
Getting More Leads on WhatsApp: What Attorneys Need to Know
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “If your law firm still thinks WhatsApp is “just for chatting”… you’re leaving serious money on the table. This week we helped an immigration attorney run a simple WhatsApp campaign.Here’s what happened: – $40 conversations– 42% converted into […]
How to Get More Happy Clients
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Referrals aren’t luck. They’re built — with intention, trust, and timing. Most law firms wait for clients to “spread the word.” But Hispanic clients don’t operate like that. They don’t trust ads. They trust people. Here’s how to […]
More Referrals For Attorneys: Start by Giving More Value
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Let’s be honest — handing out business cards at your kid’s Little League game isn’t a marketing strategy. People won’t refer you just because they know you. They refer you because they value you. To stand out, attorneys […]
How to Get More Leads Without Spending on Ads
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “We were able to get 100 new leads in 30 days without needing to spend more on lead generation. Here’s how we did it using only existing data. We turned years of contacts “collecting dust” into a segmented, […]
The Top 5 Screening Questions For Your Law Firm’s Intake
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Still giving free legal advice on every call? You don’t have a pipeline—you’ve got a problem. The Fix Think like a dentist. The hygienist preps you before the doctor walks in. Your firm should work the same way. […]