Your Next Client Might Be in Your Old Network — If You Stay Top of Mind
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Repeat business doesn’t just come from past clients — it comes from their networks, too. But it won’t happen by accident. Transcript: Repeat business doesn’t just come from past clients — it comes from their networks, too. But […]
Stop Posting Like An Attorney
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Your audience isn’t here for legal jargon. They’re here for stories they can feel. Last week we tested something simple: No fancy set No perfect script Just a regular person sharing advice after an accident Result? More comments […]
The Hidden Network Most Lawyers Overlook
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “According to David Freeman from Lawyer BookBuilder®, when attorneys think about business development, they often focus outward — on new prospects, referral sources, or community engagement. But one of the most overlooked opportunities? Your own firm. Whether you’re […]
Social Media Attorney Spotlight: Deepak Ahluwalia
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “This attorney’s marketing? Genius. Meet Deepak Ahluwalia — @attorneydeepak on Instagram. He’s an immigration and personal injury lawyer serving California and Texas, but his real power is how he connects with his audience. Nearly 15,000 followers strong, his […]
How to Make Your Law Firm Go Viral on Instagram
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Do you know what these attorneys have in common? Kathleen Martinez (@attorneymartinez ), Leah Wise (@crashgal ), Alain Jayoma (@jayomalawfirm ). Their content works—and it doesn’t look like a legal ad. The secret? No overproduction. No corny […]
How Morgan & Morgan Created A Viral Video Series
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “This law firm’s social media play? Pure genius. Morgan & Morgan just launched a series called Sue Me — and it might be the smartest legal marketing move of the year. It’s built around the viral “person-on-the-street” format […]
U.S. Social Video Ad Spend is Projected to Surpass TV + CTV by 2027
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “U.S. social video ad spend is projected to surpass TV + CTV by 2027. BUT, Hispanic viewers already over-index on video platforms according to eMarketer (2025). The general market is already saturated and increasing in price every day. […]
How You Can Collect Digital Evidence in Less than an Hour
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Collecting digital evidence shouldn’t be a burden — for you or your client. With Hearsay, the process is fast, secure, and incredibly simple:✔️ Client plugs their phone into a computer✔️ Selects a folder✔️ Enters their PIN In under […]
UGC Videos are Getting Law Firms More Cases
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Law firms: short-form video isn’t optional anymore. If you want to reach Hispanic clients, you need to stop thinking long-form — and start thinking mobile-first. TelevisaUnivision (the largest Spanish-language media company in the U.S) just made a major […]
If Your Intake Team Responds Fast, You Win a New Client
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Winning new clients often comes down to one thing: how fast you respond. When a potential new client reaches out — whether by form, phone, or chat — they’re usually dealing with something urgent, stressful, or confusing. If […]
Legal Intake Requires Soft Skills
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “When hiring new intake staff — whether virtual or in-office — it’s easy to focus on legal knowledge, SOPs, and systems. But the most critical skills can’t always be taught. Yes, active listening, conflict resolution, and legal terminology […]
3 Stats That Help Your Hispanic Legal Advertising
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Hispanic audiences own social media video. What does this mean? They engage with social media video more than any other demographic. This is your low-hanging fruit. 81% have digital video access (more than any other group) 86% watch […]