U.S. Social Video Ad Spend is Projected to Surpass TV + CTV by 2027
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “U.S. social video ad spend is projected to surpass TV + CTV by 2027. BUT, Hispanic viewers already over-index on video platforms according to eMarketer (2025). The general market is already saturated and increasing in price every day. […]
How You Can Collect Digital Evidence in Less than an Hour
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Collecting digital evidence shouldn’t be a burden — for you or your client. With Hearsay, the process is fast, secure, and incredibly simple:✔️ Client plugs their phone into a computer✔️ Selects a folder✔️ Enters their PIN In under […]
UGC Videos are Getting Law Firms More Cases
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Law firms: short-form video isn’t optional anymore. If you want to reach Hispanic clients, you need to stop thinking long-form — and start thinking mobile-first. TelevisaUnivision (the largest Spanish-language media company in the U.S) just made a major […]
If Your Intake Team Responds Fast, You Win a New Client
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Winning new clients often comes down to one thing: how fast you respond. When a potential new client reaches out — whether by form, phone, or chat — they’re usually dealing with something urgent, stressful, or confusing. If […]
Legal Intake Requires Soft Skills
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “When hiring new intake staff — whether virtual or in-office — it’s easy to focus on legal knowledge, SOPs, and systems. But the most critical skills can’t always be taught. Yes, active listening, conflict resolution, and legal terminology […]
3 Stats That Help Your Hispanic Legal Advertising
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Hispanic audiences own social media video. What does this mean? They engage with social media video more than any other demographic. This is your low-hanging fruit. 81% have digital video access (more than any other group) 86% watch […]
We Created a Great Spanish Ad in Seconds with AI
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys — ChatGPT’s New Image Tool Just Leveled Up Legal Marketing Big news: You can now use ChatGPT to create visuals with real, readable text — including in Spanish. Before this update, AI-generated images were mostly unusable in […]
Hispanic Legal Marketing Trends 2025: A Need for Representation in Ads
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Hispanics don’t just want ads in Spanish, they want to see themselves in them. In fact 88% say representation matters in advertising according to Nielsen (2025). Especially more than ever, visibility is the best way to build trust. […]
Attorneys Need to be Salespeople
Many attorneys don’t see themselves as salespeople. They fear looking disreputable, cheap, even sleazy. You don’t want to be Saul Goodman. And when you’re in law school, you’re trained to be legal experts, not entrepreneurs. But if you own your own firm or you’re a partner, business development is part of your job description. You’re […]
Business Development For Attorneys: When Your Marketing Hits a Ceiling
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “You can’t outspend the need to sell your expertise and reputation. Even the best marketing campaigns have a ceiling. You can dominate Google Ads, flood social media, and blanket your city with billboards — but at the end […]
Social Video Ad Spend Just Passed TV—But Here’s the Catch
eMarketer’s 2025 report shows advertisers are now spending more on social video than traditional TV. Social media video is leading, and we’re not surprised. But here’s what most marketers miss: Hispanic audiences still consume more video per capita than any other group. That’s the unlock. Not just video—Hispanic-first video. Campaigns in Spanish, culturally relevant, with […]
Attorney Business Development: Shifting to a Mindset of Helping
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Networking isn’t just about visibility — it’s about being of service. Whether you’re just starting out or you’ve been practicing law for 20+ years, networking always matters. But don’t treat it like a checkbox to “get your name […]