Tips for Hiring Sales Staff: Rewriting the Job Post
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Hiring great intake or sales talent starts before the interview — it starts with the job post. If you list a position as “Intake Coordinator,” you’ll likely attract detail-oriented admins. But if you need someone who knows how […]
Intake Staff Training: Legal Intake Training Takes Time for a Reason
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Everyone wants experienced intake staff — but experience alone isn’t enough. In legal intake, success hinges on both technical knowledge and emotional intelligence. How long should it take to get someone fully up to speed? In most cases, […]
Stop Tweaking Your Ads
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Constantly tweaking your ads, hoping this will optimize your ad performance? Sounds good in theory but it actually defeats the purpose. Let me explain. If you’re constantly wanting to adjust every few days because leads don’t seems to […]
Want to Attract More Spanish-Speaking Clients? Start With the Right Name
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “What’s in a name? Everything. Especially when it comes to marketing to Spanish-speaking communities. If your firm has a trade name like “Premier Workers Comp Law Firm,” a direct translation might give you something like: “Bufete de Abogados […]
How Do You Sell Without Giving Legal Advice for Free?
If every “sales” call turns into a free legal consult — you’ve got a problem, not a pipeline. Most attorneys struggle with one thing: selling their services without giving free legal advice. Why? Because legal advice is what they’re trained to do. So when someone calls, the instinct is to jump into “lawyer mode”— and […]
Law Firms Are Pulling Back from DEI: Don’t Make the Same Mistake with Hispanic Marketing
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Across the country, law firms are quietly removing DEI language from their websites — afraid of political backlash. [Source: The Guardian, April 2025] Some are even cutting outreach to “minority” communities altogether. But when it comes to Hispanic […]
The Truth Behind Social Media Networking: How to Network on Social Media
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Here’s the truth: liking, linking, sharing, and following isn’t networking. It’s just collecting digital business cards. We live in a world where it’s easy to confuse clicks with connection. But a massive list of contacts isn’t a network […]
How to Celebrate Hispanic Holidays on Social Media: Cultural Awareness and Tips
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Many attorneys recognize that celebrating Hispanic holidays on social media can strengthen trust and brand visibility. But here’s where it can go sideways fast: a post filled with sombreros, tacos, or generic stock images isn’t celebrating culture — […]
Daily Habits for Great Business Development
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “One of the biggest shifts attorneys can make in their business development mindset? Make it a daily habit. We’ve seen lawyers block off 30-minutes every Friday to focus on business development and marketing. It’s a good start — […]
Client Retention and Outreach Strategy: Family First
“I know you’re supposed to schmooze us,” one client told an attorney, “but honestly, we just want to go home and be with our families.” Friend of the channel and attorney consultant, Thom Singer, shares this story from a previous client as a wake-up call to attorneys that presents an interesting opportunity. As he notes, […]
Finding Great Legal Intake Staff: Composure and Hospitality Experience
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Want to find great intake staff for your law firm? We’ve found that candidates with a background in hospitality tend to excel in intake roles—especially at law firms serving the Hispanic community. Why? Because they’ve already mastered the […]
The Origins of This Premier Message Extractor for Attorneys
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “David Pal, founder of Hearsay, explains how he came up with the idea for a tool to simplify collecting, reviewing, and preserving messages for legal cases. After an old business partner stole money from a former company, David’s […]