“Crazy for us (a marketing agency) to say this, but when seasonality hits your firm:
STOP YOUR ADS.
Focus on referrals.
Meet one local community leader a week.
But why would we ever suggest such a thing?
Well because buying all these clicks doesn’t buy one thing: trust.
In order to overcome seasonality, you have to work on your relationships.
That means engaging with your community, going to more conferences, and networking with others.
Do the right thing, even if it’s not the scalable thing.
If you want to know more about how to do this, we made a whole podcast about it right here: Before the Work Dries Up: Reinventing Yourself in Law with Christian Kessel – Abogados NOW“
– Hugo E. Gomez, Founder (Abogados NOW)