Law Firms at Risk as Latino Growth Shifts
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “A recent article highlighted new data from the U.S. Census, revealing that Latinos have accounted for over 90% of the U.S. population growth since the start of the COVID-19 pandemic. By 2030, one in five U.S. residents will […]
Election Ads Targeting Hispanics Will Change The Way Attorneys Do Marketing
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “I recently read an article in Newsweek about how this year’s presidential elections are focusing heavily on the Hispanic vote. While it’s still uncertain which way the Hispanic electorate will swing, it has become a key topic this season. […]
Why Major CA Law Firm’s Big Sports Partnership is Genius
In 2022, Pirnia Law Group, became the exclusive civil litigation firm for California’s big soccer team, LA Galaxy, and their stadium Dignity Health Sports Park. With their sponsorship Pirnia Law uses their feature dynamic branding at LA Galaxy games and engages fans with special promos, like presenting LA Galaxy’s digital content series during Hispanic Heritage […]
Reaching Hispanic Audiences Through Spanglish Ads
As the Hispanic population in the U.S. continues to grow, law firms looking to tap into this market are discovering the power of Spanglish ads. The U.S. Census Bureau confirmed that the number of Spanish speakers in the country has been continuously growing since 1980, where it was an estimated 11 million (2020). In 2022, […]
Get More Auto Accident Cases Without a Six-Figure Budget
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Personal injury attorneys often ask, ‘Hugo, how can I run campaigns that only bring in auto accident cases?’ This is certainly possible, but typically requires a budget in the six-figure range. For most attorneys who can’t invest that […]
Attorneys Go All-In On Video To Make Your Firm Unstoppable
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Recently, an attorney reached out to me asking if we could help with creating carousel images for his social media. My first question was, “Why carousel images?” He explained that he had read a few articles suggesting that […]
Don’t Collect Reviews, Collect Stories
In today’s competitive legal landscape, building trust and credibility with potential clients is more important than ever. Law Quill reports that 48% of potential clients trust and visit a website after reading reviews (2024). One of the most effective ways to achieve this is by transforming your client success stories into compelling narratives that resonate […]
3 Reasons Spanish Ads Yield Higher ROI For Law Firms
Businesses, including law firms, are facing increasing marketing costs due to heightened competition. Facebook ad costs have risen 89%, TikTok 92%, and Snapchat 64%, impacting primarily English-language ads. However, Spanish marketing remains more stable and cost-effective, presenting a unique opportunity for law firms to connect with the 20% of the U.S. population that is Hispanic. […]
Should attorneys delete the chat feature from their website?
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys should consider removing the chat feature from their websites. The concept, known as the Paradox of Choice, introduced by psychologist Barry Schwartz, illustrates how offering too many options can lead to decision paralysis and reduced satisfaction. Take […]
Enhancing Client Communication with Client Portals in Law Firms
The Law Society predicts that 67,000 legal jobs will be replaced by automation by 2038, highlighting automation’s growing impact on the legal sector. To fully harness this, law firm client portals must first integrate with other systems to provide a comprehensive 360-degree view of clients. In today’s fast-paced legal environment, effective client communication is essential. […]
Why is it crucial to do extra due diligence on third-party leads?
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys should exercise extra due diligence when dealing with third-party leads. If you’re working with a company that sells you a set number of leads each month, it’s crucial to understand the true source of these leads. There […]
Incorporate These 3 Steps To Avoid Ad Failure During The 2024 Election Cycle
As the 2024 general election approaches, candidates are poised to spend unprecedented amounts on online advertising, with estimates reaching up to $18 billion—30% more than in 2020! Unfortunately, this surge in political ad spend means increased competition for attention, which will drive up advertising costs for everyone, including law firms. To navigate this challenging landscape, […]