This TikTok Study Reveals What Bilingual Audiences Value On Social Media
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “An Interesting takeaway from this TikTok for business study was that they found that two out of three Hispanics say speaking multiple languages in ad makes them feel closer to a brand. This could be an ad that […]
Spanish Marketing Yields Higher Referrals Than Expected
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “There are several interesting takeaways from the TikTok for Business study we’ve been discussing all week. One of the most insightful findings was about brand favorability. A lot of attorneys ask me, ‘Is my brand going to be […]
Using ChatGPT to Navigate Terms and Conditions for Digital Tools
In the digital age, attorneys rely heavily on tools like email, cloud storage, and virtual meeting platforms to communicate with clients. However, these tools come with terms and conditions that can be difficult to navigate, often containing complex legal jargon that may obscure important security and privacy details. Understanding these terms is essential to ensure […]
Bilingual Ads Fail Without Cultural Connection
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “TikTok recently released a study called ‘How Bilingual Ads Drive Results for Brands on TikTok,’ and the findings were quite significant. They discovered that 66% of bilingual users appreciate ads that reference everyday cultural experiences, not just special […]
Ignoring Facebook? You’re Losing Major Results
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Hugo: “What’s the media channel that’s getting you the most results right now? Let’s say in the last year.” Chris Brownridge: “It really varies by client, to be honest. Some clients are seeing a lot of success on […]
Undocumented Immigrants Need Legal Services Too
Outreach and marketing to undocumented populations is not just a business opportunity—it is a moral imperative for law firms. It is estimated 11 million undocumented individuals living in the country as of 2022, according to the Pew Research Center (2024), with 72-76 percent of the undocumented population in the U.S. being Hispanic as estimated per […]
Marketing Fear Ethically
“Attorneys need to be careful with how they approach Hispanic Heritage Month because, as I always say, the Hispanic market is not a monolith. It’s incredibly diverse. Therefore, it’s crucial that you understand what shapes Hispanic immigrants’ experiences. Factors like their country of origin, immigration status, and the diplomatic relationship between the U.S. and their […]
Paid Advertising Is The Key To Attorney Success
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys who dominated the Yellow Pages in the ’80s and ’90s had amazing careers. Then, the focus shifted to those who excelled in organic SEO or organic reach, which dominated for a couple of decades. Now, we’re at […]
Is Your Firm Ignoring Future Hispanic Clients?
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “The average age of a Hispanic person in the U.S. is 31, compared to the national average of 39. That’s a huge 25% difference, and it’s important. If you plan on growing your firm over the next 5, […]
Market Towards Hispanics Beyond Hispanic Heritage Month
In Chapter 44 of “Hispanic Market Power” by Isaac Mizrahi, industry leaders gave recommendations on how to reshape marketing towards Hispanics on Hispanic Heritage Month. Lee Vann Co-Founder of Captura Group, suggested that the most meaningful way to honor and engage with the Hispanic community is by committing long-term resources, not just during Hispanic Heritage […]
Turn High Volume Immigration Leads Into Clients
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Immigration leads are the easiest to acquire in volume but the hardest to convert. Among all the practice areas we handle—personal injury, workers’ comp, immigration, criminal defense, bankruptcy—immigration consistently generates the lowest cost per lead and the highest […]
Own Your Brand, Don’t Rely on Leads
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys often ask why we don’t just sell leads—it’s one of the most common questions we get. The answer is simple: we’re not a third-party lead generator, and that’s not what we believe is the right path to […]