“Attorneys often ask, ‘Hugo, should we do radio, TV, or print?’ It’s a common question since we focus so much on digital platforms like video, websites, and social media.
Generally, I’m not a fan of television or print—those are declining mediums. However, I’m a big fan of radio. Radio remains incredibly effective, especially for the Hispanic market during drive times—commutes to and from work—or for blue-collar workers listening to music on job sites. It’s still very prevalent.
When we work with attorneys aiming to increase their market share, I often suggest pairing radio campaigns with our digital efforts. We’ll connect them with our radio specialist to ensure a cohesive strategy. In some cases, I also recommend incorporating billboards, depending on the budget. While I’m more selective about using billboards, I love combining them with radio for major market share initiatives.
While TV and print might not be worth the investment for most cases, radio should always be on your radar, especially for reaching local audiences effectively.“
– Hugo Gomez, Founder (Abogados NOW)