Different Marketing Channels English vs Spanish
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Our approach to marketing differs significantly between English and Spanish audiences. Let’s consider Attorney John Smith as an example. John has a strong track record and extensive experience in the English-speaking market, where his campaigns emphasize his 25 […]
Google Translate Is Not Your Friend
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Google Translate is not your friend. As a huge fan of Google, I acknowledge that its tools are incredibly powerful, but they are not without flaws. One major issue is that Google Translate can often misinterpret or distort […]
In today’s legal landscape, authenticity is key, especially when it comes to diversity and inclusion
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “When it comes to using imagery to reflect diversity and inclusion, the key is authenticity. For example, in the US Hispanic market, consumers are highly perceptive and can easily spot inauthentic portrayals. They can distinguish between […]
How much is it going to cost to generate a client – P.I. attorneys.
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Personal injury attorneys often ask about the cost of generating a client in their specific area. I like to categorize these costs into three tiers: Tier 1: Major metros like Los Angeles. Tier 2: Mid-sized cities like Cleveland. […]
Concerned additional opt-in requirements on lead capture forms = lower lead conversions?
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “The more questions you ask and the more texts you add, the less likely it is that people will complete the funnel. Here’s a twofold response to that: First, I understand your concern. The FCC has requested feedback, […]
Trust is vital for reaching Hispanics – Latest Nielsen Insights!
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Are you a trustworthy attorney? The first thing that probably comes to mind is what your clients believe about you. According to a recent study from Neelon, trust is a crucial factor for Hispanics when making decisions. To […]
Boost Attorney Show-Up Rates to 80% with a $15 Tool!
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Show-up rates can be challenging, but my friend and colleague Andy Fang, CEO of Veta Virtual, has found a game-changing solution. His company specializes in custom intake management, and he’s managed to increase attorney show-up rates from 30-40% […]
3 Key Traits of Highly Successful Attorney
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “The most successful attorneys share three common characteristics: Deep Understanding of Intake Processes: They possess an intimate knowledge of their intake staff and processes, consistently reviewing these metrics on a near-daily basis to ensure efficiency and effectiveness. Embracing […]
Affordable Video Tips for Attorneys
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys don’t need to spend a lot of money on equipment to create high-quality videos. For long-form content, it’s worth investing in experts who can handle lighting, shooting, and tracking audio effectively. However, for short-form content—like videos that […]
Engage Effectively with a Legal Marketing Agency
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “A legal marketing expert and friend of mine, Ron Latz, who serves as a fractional CMO for meaningful law firms across the country, recently wrote a great LinkedIn post about how attorneys should engage with marketing agencies. He […]
Mastering Legal Marketing: Why Cost Per Case & ROI Matter Most!
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Cost per case and ROI are the two metrics we discuss most often with attorneys. There are many interesting but confusing marketing metrics, such as cost per click, CPM, engagement, and conversion. Ultimately, these metrics should be managed […]
SEO Hack: Turn Social Videos into Blog Gold
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Legal SEO is not dead—far from it! We’ve discovered a powerful new strategy that’s working remarkably well. Instead of just producing blogs, we’re now leveraging our social media video content. Here’s how: Create Social Media Videos: Use video […]