Boost Attorney Show-Up Rates to 80% with a $15 Tool!
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Show-up rates can be challenging, but my friend and colleague Andy Fang, CEO of Veta Virtual, has found a game-changing solution. His company specializes in custom intake management, and he’s managed to increase attorney show-up rates from 30-40% […]
3 Key Traits of Highly Successful Attorney
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “The most successful attorneys share three common characteristics: Deep Understanding of Intake Processes: They possess an intimate knowledge of their intake staff and processes, consistently reviewing these metrics on a near-daily basis to ensure efficiency and effectiveness. Embracing […]
Affordable Video Tips for Attorneys
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys don’t need to spend a lot of money on equipment to create high-quality videos. For long-form content, it’s worth investing in experts who can handle lighting, shooting, and tracking audio effectively. However, for short-form content—like videos that […]
Engage Effectively with a Legal Marketing Agency
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “A legal marketing expert and friend of mine, Ron Latz, who serves as a fractional CMO for meaningful law firms across the country, recently wrote a great LinkedIn post about how attorneys should engage with marketing agencies. He […]
Mastering Legal Marketing: Why Cost Per Case & ROI Matter Most!
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Cost per case and ROI are the two metrics we discuss most often with attorneys. There are many interesting but confusing marketing metrics, such as cost per click, CPM, engagement, and conversion. Ultimately, these metrics should be managed […]
SEO Hack: Turn Social Videos into Blog Gold
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Legal SEO is not dead—far from it! We’ve discovered a powerful new strategy that’s working remarkably well. Instead of just producing blogs, we’re now leveraging our social media video content. Here’s how: Create Social Media Videos: Use video […]
Synthesia
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “For attorneys who don’t like being on camera, I recommend using AI actors. One standout service is Synthesia, which has been a pioneer in AI spokesperson technology. Although it requires some setup and training, Synthesia effectively delivers video […]
17-Year-Old-Passes-California-Bar-Exam!
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “At the age of 17, Peter Park passed the California Bar Exam on his first attempt. This remarkable individual had already begun laying the groundwork for a legal career in his teens, and now, he holds the distinction […]
Why Retargeting is Essential for Your Ad Spend!
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Retargeting for law firms campaigns are still a big deal. If you’re investing in Google clicks and people are visiting your websites or properties, without retargeting, those clicks often go to waste. With Google retargeting, those who visited […]
Marketing Channels
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “There are about 35+ different marketing channels. We did a webinar on this recently. There’s owned media, meaning you own and control the type of content you put out and the degree to which it’s published. There’s paid […]
The Key Challenge for Law Firms on Social Media
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Most consumers aren’t seeking legal education on social media. When someone opens Instagram, they’re typically looking to be entertained, not informed. This presents a significant challenge in connecting law firms with consumer trends, as law is inherently not […]
Smart Advertising Strategies for Budget-Conscious Lawyers
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “For attorneys who don’t want to spend a lot on advertising, don’t overthink it. You don’t need $50,000 for run costs, video shoots, websites, and branding to generate a few leads. A meaningful investment of about $2,000 can […]