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Meta’s AI is Focusing on the Hispanic Market

Transcript from Meta Ad

Mark Zuckerberg: “Hey, how are you? How’s your knee doing with the training?

Brandon Moreno: “It’s doing well, feeling strong. I’m ramping up my training. How about you? Are you getting ready for your next fight?”

Mark Zuckerberg: “Great to hear!”
“In that clip, we see Mark Zuckerberg demoing new Ray-Ban glasses technology that is connected to their AI language model, which does real-time translations. This demo, featured across news outlets to millions of viewers in recent weeks, was interesting because they highlighted Spanish-to-English conversations.

I don’t think that was a coincidence. I believe it was a very intentional move, given the large Hispanic population in the U.S. It’s clear that Meta—through platforms like Facebook, Instagram, and their other tech like Ray-Ban glasses—is heavily focused on the Hispanic market, which is likely the next big wave of consumer growth.

-Hugo E. Gomez, Founder (Abogados Now)

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