“Findlaw has been acquired by Internet Brands, a massive conglomerate focused on lead generation. They’ve fully absorbed Thomson Reuters’ Findlaw properties. Similarly, the attorney marketing agency Get Noticed Get Found (GNGF) has been acquired by Scorpion. So, there are some major acquisitions happening right now, with Findlaw and Scorpion both on quests to become dominant forces in the industry.
So, what does this mean for you? If you’re a GNGF or Findlaw subscriber, you should be asking tough questions. Reach out to your account representative and find out how this impacts you. Keep in mind, there’s always another side to the story with these acquisitions. They’re driven by private equity, and the goal is often to increase profit margins, which can negatively impact user experience.
It’s important to talk to your account manager, understand what’s happening, and find out how these changes will affect your account. These acquisitions typically come with significant shifts, so now is the time to get the full picture.“
-Hugo E. Gomez, Founder (Abogados Now)