Why Legal Marketing Should Mimic User Content
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “ Legal marketing content should resemble user-generated content. That’s the model we prefer. We create ads that engage consumers, rather than traditional attorney ads—at least not anymore. By developing an ecosystem that includes user-generated ads, general legal ads, […]
What Attorneys Can Learn from the NFL, NBA, and LA Sports Teams
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys could learn a lot from the NFL. I’m in LA County, so I go to Dodger games, Laker games, and I’m a season ticket holder for the Rams. One of the most mind-blowing things is the Rams’ […]
How to get Leads for FREE
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “ There is a way to get clients for free: if you have a list of everyone who has ever called your office—whether they were retained or rejected—you already have phone numbers and emails. As long as you […]
Why Requiring In-Office Work Can Kill Your Firm
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “The fastest way to kill your firm is to require everyone to work in the office. This is the biggest trend I’m seeing. We have members who have been with us for five, six, or seven years and […]
Why I Don’t Trust Most Marketing Agencies
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “I generally don’t trust most marketing agencies that promote the services they sell because, more often than not, they aren’t leveraging the channels they advocate for. For example, we recently onboarded a PI member in Florida who had […]
Buy Leads or Own Leads?
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys often ask me whether it’s better to buy leads or to manage their own marketing. If there’s any correct answer, my general position is to do everything and then cut out the strategies that don’t move the […]
Spanish Reviews Can Make An Impact For Law Firm Growth Within Hispanics Markets
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) The testimonials and reviews are crucial. Would you suggest having at least a few reviews in Spanish, whether they are video or written? “This can greatly benefit you. We’re very aware that when a consumer encounters […]
Posting Everywhere, Everyday
Ver esta publicación en Instagram Una publicación compartida de Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “So we hear attorneys ask us, okay, should I be posting on Instagram or Facebook? I tell them everywhere every day; Facebook, Instagram, X, LinkedIn, YouTube shorts, TikTok, you name it, you have to be everywhere all the […]
Best Tip for Attorneys looking to build a 7 Figure Firm
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) What would you say is your biggest best tip for companies who want to take their business beyond seven figures? “Content.This is just the future of how people make decisions. I don’t think people want to talk to […]
Is Your Law Firm Investing in a Shrinking Market?
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Generally speaking, Spanish speakers by enlarged don’t believe they have many legal options, as a result of the limited advertising out there. Because generally speaking these attorneys don’t speak Spanish, or they have a limited fluency and a […]
8 secs To Capture Your Next Client, Video is Key
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “82% of all internet traffic consists of video. The reality is that people’s attention spans are shorter now, which underscores this statistic: viewers retain 95% of a message when it’s in video format, compared to only 10% when […]
Investing in Video Content Creation
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Our goal is to alleviate the pressure and cognitive load for attorneys who feel they have to handle everything themselves. We assist attorneys by brainstorming and selecting 20 to 22 topics per month that they should cover in […]