“An Interesting takeaway from this TikTok for business study was that they found that two out of three Hispanics say speaking multiple languages in ad makes them feel closer to a brand. This could be an ad that speaks in Español and in English at the same time, which creates a real affinity towards a brand.
There was another stat here that said two in three report that hearing multiple languages in ads make them feel closer to a brand. Another stat says that three in four Hispanics say that the use of Spanish music in ads is appealing.
We touched base on this in the last video where can certainly go A-list if you have massive budgets, but again you can go with local indie artists, people that are local to your region, either the state or metro level. Music is a phenomenal way to create connection to a community
Abogados NOW is all about deviating from the norms. It’s not just copy and pasting a translation in Spanish, it’s leveraging cultural cues like music, like images, and again localizing it to your local Hispanic market.”
-Hugo E. Gomez, Founder (Abogados Now)