Do I have to Speak Spanish to Work with Abogados Now?
Work with Abogados Now? Work with Abogados Now? No. Allow us to elaborate! Abogados NOW specializes in bilingual marketing copy for attorneys and law firms. We can connect you with the Spanish-speaking market in your area, helping you grow your client base and increase your revenue. We have been doing this for years, and our […]
Bilingual Legal Intake: What’s the difference?
Bilingual Legal Intake Bilingual Legal Intake For many law firms, bilingual and Spanish-speaking clients are a crucial part of their growth strategy. With almost 14% of the US population speaking Spanish jumping to almost 30% in certain states, this represents a significant potential audience for attorneys. When you are setting up your firm to […]
Copywriting Toolkit for Professional Copy
Copywriting for Professional Copy Bilingual Digital Marketing Marketing copy is an integral part of any digital marketing plan. It can be used to entice a lead, educate a prospect, or delight a customer. In order to keep your audience informed and engaged, you need high-quality marketing copy, and high-quality marketing copy does not happen by […]
How Email Segmentation Can Increase Your Email Marketing Effectiveness
Picture your inbox right now. How many brands have emailed you today? This week? This month? Email marketing has been happening since the inception of the email itself, and it is going strong in 2021. To make your email marketing effective, it is vital to segment your list of contacts. The thing is, no […]
How to Translate Marketing Success Into New Clients [Guest Blog by LEX Reception]
Law firms are increasingly conscious of the importance of marketing. A strong marketing strategy will help raise awareness of your practice, build your reputation, and attract leads that will convert. And that’s the key term. Convert. While all your marketing efforts help you attract attention and get new leads, your marketing needs to be matched […]
Nothing But the Facts: FAQ Guide
Once upon a time, marketing consisted of simply announcing something to an audience. Radio ads, billboards, and commercials spoke directly to the consumers and said, “You should buy this product; here is a catchy slogan or jingle to help you remember it.” Those days are gone. Today, consumers expect to have a dialog […]
A/B Testing Guide: How A/B Testing Can Focus and Improve Your Marketing Efforts
How A/B Testing Can Focus and Improve Your Marketing Efforts There is no silver bullet when it comes to marketing. It is a hard truth to swallow, but do not let anyone convince you that you will someday unlock the perfect messaging that will convert 100% of your prospects. It is impossible. What you can […]
Look, Feel, Voice: Your Firm’s Identity Kit
The look, feel, and voice of your brand all contribute to your firm’s identity kit. An identity kit is a set of standards and guidelines that ensure that everything published by your brand achieves a certain level of consistency. Consistency is key. You need everything your firm does to fall within your established identity. An […]
Emerging Legal Practice Areas
We all use technology to manage our lives every single day. From our smartphones to GPS to email…it is fully ingrained into the way we do business, socialize, and learn new things. Innovation in the technology sphere moves fast, and new automation and tech systems are cropping up faster than they ever have before. As […]
Meet the New Prince or Princess of Marketing: Accessibility
Have you ever heard the phrase “Content is King”? It is a widely held belief among digital marketers everywhere. The idea is that if you provide your audience with high-quality content, they will want to work with your brand. This belief is why so many marketers give free tips, tricks, and ideas on marketing but […]
Learn the Pros and Cons of Bilingual Blogs
Bilingual content is a great way to grow your business. It helps you to reach a wider audience, demonstrates cultural competency, and can drive new leads. But just like anything, there are cons that come along with the pros. Before you choose to launch a bilingual blog, make sure you understand what you are getting […]
How To Tackle Graphic Design Projects (for the artistically impaired)
When design is done well, the average person doesn’t even notice it. But when design is done poorly, it creates major frustration. Think of it this way: have you ever approached a door and tried to pull it open rather than push it open? When you attempt to open a door the wrong way, it […]