A/B Testing Guide: How A/B Testing Can Focus and Improve Your Marketing Efforts
How A/B Testing Can Focus and Improve Your Marketing Efforts There is no silver bullet when it comes to marketing. It is a hard truth to swallow, but do not let anyone convince you that you will someday unlock the perfect messaging that will convert 100% of your prospects. It is impossible. What you can […]
Look, Feel, Voice: Your Firm’s Identity Kit
The look, feel, and voice of your brand all contribute to your firm’s identity kit. An identity kit is a set of standards and guidelines that ensure that everything published by your brand achieves a certain level of consistency. Consistency is key. You need everything your firm does to fall within your established identity. An […]
Emerging Legal Practice Areas
We all use technology to manage our lives every single day. From our smartphones to GPS to email…it is fully ingrained into the way we do business, socialize, and learn new things. Innovation in the technology sphere moves fast, and new automation and tech systems are cropping up faster than they ever have before. As […]
Meet the New Prince or Princess of Marketing: Accessibility
Have you ever heard the phrase “Content is King”? It is a widely held belief among digital marketers everywhere. The idea is that if you provide your audience with high-quality content, they will want to work with your brand. This belief is why so many marketers give free tips, tricks, and ideas on marketing but […]
Learn the Pros and Cons of Bilingual Blogs
Bilingual content is a great way to grow your business. It helps you to reach a wider audience, demonstrates cultural competency, and can drive new leads. But just like anything, there are cons that come along with the pros. Before you choose to launch a bilingual blog, make sure you understand what you are getting […]
How To Tackle Graphic Design Projects (for the artistically impaired)
When design is done well, the average person doesn’t even notice it. But when design is done poorly, it creates major frustration. Think of it this way: have you ever approached a door and tried to pull it open rather than push it open? When you attempt to open a door the wrong way, it […]
How to Capitalize on Website Trends in 2021
Graphic design is a hallmark of a good website. When a website is designed well, all of the elements come together in a way that just feels right. When one is designed poorly on the other hand, it creates user frustration and confusion. Your goal should be to design a website that attracts customers, […]
Lost in Translation: WPML vs. Other Translation Services
Bilingual marketing is a fantastic way to bolster your business. Not only will it help you to reach people who are not able to access English-language content, but it also helps your positioning with bilingual individuals as well. The United States is incredibly diverse, with 20% of US households speaking a language other than English. […]
The Top 5 Most Exciting Digital Marketing Strategies for Lawyers in 2026
The Top 5 Most Exciting Digital Marketing Strategies for Lawyers in 2026 Digital marketing evolves quickly, and for attorneys, staying ahead isn’t optional—it’s essential. Every Google update, every social media shift, and every new online behavior changes how potential clients find and evaluate law firms. While some core principles remain the same, legal marketing in […]
Understanding How to Leverage Text Marketing
Texting is one of the last major opportunity frontiers in digital marketing. Consumers are used to seeing marketing messages in their email, search engine results, and personal social media channels. Still, few have fully adjusted to receiving marketing communication via text message. Text messaging is very personal. For most, it feels like something that should […]
How to Diversify Marketing Efforts for Your Spanish-speaking Audience
When most marketers think about bilingual marketing strategies, they only think about a division between English and Spanish-language marketing. They fail to consider the cultural and regional differences within their Spanish-speaking audience. Spanish is the official language of more than 20 countries. Spanish-speaking communities within the US adopt and expand on their home or heritage […]
Unique Ways to Showcase Testimonials on Your Website
Customer testimonials are a fantastic way to build credibility with your audience. After all, anyone can say nice things about themselves, but if a third party says something positive about your brand or service, it will go a lot farther than any piece of self-published content. The traditional way to display testimonials is on a […]