How To Engage Your Audience During the Holiday Season
2020 has been rough on everyone, but this time of year is likely to be especially difficult. Instead of gathering with family, sharing a meal, and spreading cheer, most people are in isolation, worried about infecting their loved ones and opting to stay safe and at home. This means that marketers are going to need […]
Understanding Why Google Translate Sucks
People dedicated their lives to learning and understanding different languages. It was once solely an art, but language technology has made major advancements since the birth of the Internet. Where once you would have needed a Spanish to English dictionary to put together the most basic sentence in another language, you can now copy/paste full […]
How to Define Your Cost Per Acquisition
Customers do not find your business for free. To attract and retain paying clients, your firm will need marketing dollars for branding, advertising, digital media, commercials, public relations, and more. Think of it this way – no one can hire you if they do not know who you are or how to find you. This […]
Understanding Which Areas of Legal Practice Are Likely to Bloom Following the Covid-19 Pandemic
We are all living in unprecedented times. Our country has not dealt with a pandemic since the 1918 Spanish Flu, and considering how globalism has exploded in the past 100 years, it is no mystery why this pandemic is so much worse. People are struggling with their health, their bills, and maintaining a career. We […]
What Every Attorney’s Homepage Cannot Do Without
Your legal firm’s website is an online home base, and all roads should lead to it. Every ad, social media post, article, and news story should lead back to your homepage. When visitors land on your site, you only have seconds to make a good first impression before they navigate away and find a competitor. […]
How a Marketing Agency Can Help Drive Inbound Leads
When asked, most small businesses (and actually, large companies too) say that their most significant marketing priority is lead generation. Generally speaking, the sales funnel consists of four stages: Stranger: An unknown person who has had no interaction with your brand. Lead: An identified person who may be interested in purchasing if presented with the […]
10 Things Your Firm Needs to Work With Spanish-speaking Clients Effectively
The Spanish language market represents a massive opportunity for lawyers. Nationally, more than 40 million people speak Spanish, for a total of 13.5% of the population in the United States. Turning your firm into a bilingual operation will open up a new market of people in need of legal services. It can help generate business […]
How to Make the Most of Your Marketing Budget During Elections
If you have opened an Internet browser or scrolled through social media recently, you have likely been bombarded with a slew of political ads. This presidential election was contentious, to say the least, and now that it is over, marketers can begin to slowly reclaim their digital ad space. Over the past few months, digital […]
Finding the Best Trade Name for Your Texas Law Firm
Trade names for Texas law firms have been a hotly debated topic. Once considered to be misleading, it looks as if they may soon become legal once again. A trade name is a colloquial name under which a corporation does business. For example, a company may be legally named Very Good Company, LLC, but does business […]
How to Interface With Clients Remotely Over Video
The pandemic has changed the way that most businesses operate. Partitions now separate cashiers from customers, waiters, and waitresses wear masks, and most professionals are working from home. Legal professionals who are used to meeting clients face to face have struggled with this adjustment. While meeting in person is valuable for creating professional and empathetic […]
Understanding What Is Tone-deaf and What Is Appropriate Around Multicultural Holidays
Every year when Cinco de Mayo rolls around, businesses across the nation publish tongue-in-cheek social media posts that include sombreros, ponchos, tacos, and donkeys. They intend to celebrate US/Mexican culture in a fun and silly way, but that is not always how it comes off. These types of celebratory posts highlight harmful stereotypes about their […]
How to Never Lose a Hot Lead from a Paid Media Campaign
Think about the last time you researched something online. Maybe you were looking for a new doctor or even a romantic restaurant for an anniversary dinner. Whatever the situation, when you want information, you want it right away. Very few people want to spread out their research over multiple sessions, and most are looking […]