How to Capitalize on Website Trends in 2021
Graphic design is a hallmark of a good website. When a website is designed well, all of the elements come together in a way that just feels right. When one is designed poorly on the other hand, it creates user frustration and confusion. Your goal should be to design a website that attracts customers, […]
Lost in Translation: WPML vs. Other Translation Services
Bilingual marketing is a fantastic way to bolster your business. Not only will it help you to reach people who are not able to access English-language content, but it also helps your positioning with bilingual individuals as well. The United States is incredibly diverse, with 20% of US households speaking a language other than English. […]
The Top 5 Most Exciting Digital Marketing Strategies for Lawyers in 2026
The Top 5 Most Exciting Digital Marketing Strategies for Lawyers in 2026 Digital marketing evolves quickly, and for attorneys, staying ahead isn’t optional—it’s essential. Every Google update, every social media shift, and every new online behavior changes how potential clients find and evaluate law firms. While some core principles remain the same, legal marketing in […]
Understanding How to Leverage Text Marketing
Texting is one of the last major opportunity frontiers in digital marketing. Consumers are used to seeing marketing messages in their email, search engine results, and personal social media channels. Still, few have fully adjusted to receiving marketing communication via text message. Text messaging is very personal. For most, it feels like something that should […]
How to Diversify Marketing Efforts for Your Spanish-speaking Audience
When most marketers think about bilingual marketing strategies, they only think about a division between English and Spanish-language marketing. They fail to consider the cultural and regional differences within their Spanish-speaking audience. Spanish is the official language of more than 20 countries. Spanish-speaking communities within the US adopt and expand on their home or heritage […]
Unique Ways to Showcase Testimonials on Your Website
Customer testimonials are a fantastic way to build credibility with your audience. After all, anyone can say nice things about themselves, but if a third party says something positive about your brand or service, it will go a lot farther than any piece of self-published content. The traditional way to display testimonials is on a […]
How To Engage Your Audience During the Holiday Season
2020 has been rough on everyone, but this time of year is likely to be especially difficult. Instead of gathering with family, sharing a meal, and spreading cheer, most people are in isolation, worried about infecting their loved ones and opting to stay safe and at home. This means that marketers are going to need […]
Understanding Why Google Translate Sucks
People dedicated their lives to learning and understanding different languages. It was once solely an art, but language technology has made major advancements since the birth of the Internet. Where once you would have needed a Spanish to English dictionary to put together the most basic sentence in another language, you can now copy/paste full […]
How to Define Your Cost Per Acquisition
Customers do not find your business for free. To attract and retain paying clients, your firm will need marketing dollars for branding, advertising, digital media, commercials, public relations, and more. Think of it this way – no one can hire you if they do not know who you are or how to find you. This […]
Understanding Which Areas of Legal Practice Are Likely to Bloom Following the Covid-19 Pandemic
We are all living in unprecedented times. Our country has not dealt with a pandemic since the 1918 Spanish Flu, and considering how globalism has exploded in the past 100 years, it is no mystery why this pandemic is so much worse. People are struggling with their health, their bills, and maintaining a career. We […]
What Every Attorney’s Homepage Cannot Do Without
Your legal firm’s website is an online home base, and all roads should lead to it. Every ad, social media post, article, and news story should lead back to your homepage. When visitors land on your site, you only have seconds to make a good first impression before they navigate away and find a competitor. […]
How a Marketing Agency Can Help Drive Inbound Leads
When asked, most small businesses (and actually, large companies too) say that their most significant marketing priority is lead generation. Generally speaking, the sales funnel consists of four stages: Stranger: An unknown person who has had no interaction with your brand. Lead: An identified person who may be interested in purchasing if presented with the […]