10 Things Your Firm Needs to Work With Spanish-speaking Clients Effectively
The Spanish language market represents a massive opportunity for lawyers. Nationally, more than 40 million people speak Spanish, for a total of 13.5% of the population in the United States. Turning your firm into a bilingual operation will open up a new market of people in need of legal services. It can help generate business […]
How to Make the Most of Your Marketing Budget During Elections
If you have opened an Internet browser or scrolled through social media recently, you have likely been bombarded with a slew of political ads. This presidential election was contentious, to say the least, and now that it is over, marketers can begin to slowly reclaim their digital ad space. Over the past few months, digital […]
Finding the Best Trade Name for Your Texas Law Firm
Trade names for Texas law firms have been a hotly debated topic. Once considered to be misleading, it looks as if they may soon become legal once again. A trade name is a colloquial name under which a corporation does business. For example, a company may be legally named Very Good Company, LLC, but does business […]
How to Interface With Clients Remotely Over Video
The pandemic has changed the way that most businesses operate. Partitions now separate cashiers from customers, waiters, and waitresses wear masks, and most professionals are working from home. Legal professionals who are used to meeting clients face to face have struggled with this adjustment. While meeting in person is valuable for creating professional and empathetic […]
Understanding What Is Tone-deaf and What Is Appropriate Around Multicultural Holidays
Every year when Cinco de Mayo rolls around, businesses across the nation publish tongue-in-cheek social media posts that include sombreros, ponchos, tacos, and donkeys. They intend to celebrate US/Mexican culture in a fun and silly way, but that is not always how it comes off. These types of celebratory posts highlight harmful stereotypes about their […]
How to Never Lose a Hot Lead from a Paid Media Campaign
Think about the last time you researched something online. Maybe you were looking for a new doctor or even a romantic restaurant for an anniversary dinner. Whatever the situation, when you want information, you want it right away. Very few people want to spread out their research over multiple sessions, and most are looking […]
How Positive Client Relations Can Help Your Firm, Even When Someone Isn’t a Client
Positive Client Relations Can Help Your Firm Positive Client Relations Can Help Your Firm Bilingual Digital Marketing Picture this; your law firm takes an inbound call from someone who has suffered personal injury in an automobile accident. They were struck at an intersection by a driver who was operating a vehicle while under the influence. […]
How to Advertise on TikTok
Advertise on TikTok Advertise on TikTok TikTok is a video publishing platform that allows creators to record, edit, and upload one-minute videos. The sophisticated algorithm serves users content that they have already demonstrated interest in through liking and commenting, and therefore the entire experience is very customizable. For example, if you are interested in cooking, […]
Why You Should Be Texting Your Prospects and Customers
You Should Be Texting Your Prospects and Customers Digital Marketing Bilingual Legal Marketing We are willing to bet that your smartphone is within 5 feet of you at this very moment. In fact, many of you are probably reading this article on a mobile device. You are not alone. Recent studies have shown that the […]
The Chat Feature on Your Website Is Killing Your Marketing Budget
About the Chat Feature on Your Website About the Chat Feature on Your Website Several key metrics often measure marketing effectiveness. The first is website traffic. In order to attract customers, potential customers must be driven to your website. That is always the first step in any digital marketing campaign. Once there are visitors on […]
Understanding the Importance of Marketing Tracking
Importance of Marketing Tracking Importance of Marketing Tracking Marketing is an area of your business that can cost a lot or a little. Some companies stick to minimal SEO optimization and rely on word-of-mouth for lead generation. Others invest hundreds of thousands of dollars in viral-worthy marketing stunts. Marketing is essentially a budgeting line item […]
How to Reach More Local Clients for Your Law Firm Than Ever Before
Reach More Local Clients for Your Law Firm Reach More Local Clients for Your Law Firm When Abogados Now starts working with a new law firm, we always ask them their marketing goals. 100% of our clients report that their priority goal is to attract new clients. When it comes to attracting new clients locally, […]