Understanding Website Heat Maps: What They Are and How They Can Help Your Law Firm
Picture your evening weather report. Let’s say there’s a storm coming in. The map of your area will likely be covered with translucent color. The areas with less intense weather will probably feature a green overlay, and the areas that will be more severe will be covered in a yellow, orange, or even red. Intuitively, […]
Why Your Law Firm Needs to Focus On A Bilingual Strategy Before It’s Too Late
Bilingual Strategy Bilingual Strategy Digital Marketing The COVID-19 pandemic has fundamentally changed the way a lot of people work and shop. Online connections have always been important, but amidst quarantine orders, online connections have become absolutely necessary. The good news is that this is a moment for your digital marketing to shine. If you have […]
How to Create Honest and Authentic Messaging
Create Honest Authentic Messaging Create Honest Authentic Messaging Once upon a time, marketing and advertising consisted of flashy images and catchy jingles. Everyone watched the same TV channels and read the same papers. Today, web-based news sources and social media have created widely dispersed audiences. Advertising exists on every platform, and users have gotten very […]
Understanding the pros and cons of local vs. statewide digital marketing
Local Statewide Digital Marketing Local Statewide Digital Marketing Digital marketing is a fantastic way to attract new clients in need of representation to your firm. It is less expensive and measurably more effective than other marketing channels. Through social media posting, content creation, ad placement, SEO, and more, your law firm will undoubtedly see an […]
Understanding Why Bilingual Marketing Is So Important in California
Bilingual Marketing Is So Important in California The United States is home to more than 25 million individuals with limited English proficiency. In other words, more than 25 million people report that they speak English less than “very well.” The language diversity within our borders is staggering, but the most prevalent language other than English […]
How to Adapt Your Legal Practice for the Pandemic
Despite wishful thinking, we are still in the COVID-19 pandemic. Social distancing and face coverings are being used to slow the spread, but the best way to avoid contracting the disease is to stay at home. This does not mean that your legal practice has to slow down or suffer; it means that your attorneys […]
Spanish-speakers in the U.S., Ahead of the Digital Curve
A comprehensive study recently published by the research behemoth, Nielsen, recently reported that Spanish-speakers in the United States are more likely than others to adopt cutting-edge digital media. This is a surprising find, considering that the “digital gap” has long plagued the Spanish-speaking population. According to Pew Research, 82% of white U.S. adults report owning […]
Why Google Translate Isn’t Enough for Your Law Firm’s Bilingual Digital Marketing
Google Translate is an incredible tool. People searching for a cursory understanding of something in another language can copy/paste the text that is perplexing them, and get a computer-generated translation in a language they understand. It is an excellent tool for double-checking your work when you are learning a new language, finding word-to-word translations, or […]
Latinos More Dominant Android Users: Is Your Website’s Mobile Performing the Same on Android and IOS?
Latinos More Android Users Latinos More Android Users Latinos More Android Users Bilingual digital marketing abogados now abogados now abogados now abogados now d Hispanic consumers have unusual web habits. When most marketers imagine potential clients hitting their site, they are picturing someone on a desktop or laptop computer, enjoying their website’s full experience. The […]
Multicultural Marketing Mistake: Forgetting Mobile
Multicultural Marketing Mistake Multicultural Marketing Mistake Multicultural Marketing Mistake Mobile has been an essential and growing part of digital marketing for the past few years. Google led the charge by tanking sites that did not load nicely on our smartphones, such as with the infamous Panda algorithm update. Ever since then, web designers and marketers […]
Google Stats Prove Your Law Firm Needs A Bilingual Digital Marketing Strategy
Have you ever heard the term “Spanglish”? In case you haven’t, its a colloquial term that refers to the casual mixing of Spanish and English. It can look like this, hombre. Or, it can mean switching between the two languages casually, sometimes even within the same conversation. Most people assume Spanglish is reserved for spoken […]
Does Your Bilingual Digital Marketing Strategy Tackle Diversity Among the Spanish-speaking Market?
Spanish is an increasingly common global language – but the language itself does not imply homogeneity. Twenty-one nations list Spanish as their official language, but each country has a unique culture, economy, and social priorities. Those cultural and social differences travel with their immigrants into the United States, adding to the diverse tapestry that makes […]