How Slow Website Speeds Can Cost Your Law Firm Customers
Slow Website Can Cost You Customers Slow Website Can Cost You Customers Have you ever had to wait for service for no apparent reason? Maybe you arrived at the front desk of a hotel, only to find no one there to help you. Perhaps you sat at a table in an empty restaurant and had […]
Why Are Ads Getting More Expensive?
Why Are Ads Getting More Expensive? Trump vs. Biden. Why Are Ads Getting More Expensive? Trump vs. Biden. November 3rd is election day. Trump vs. Biden. The news is saturated with election content, social media is saturated with election content, and amazingly, digital ads are growing saturated with election content as well. It may seem […]
How To Write Marketing Content Your Audience Will Actually Care About
Write Marketing Content Your Audience Write Marketing Content Your Audience Imagine you land on a legal team’s social media account and encounter these three posts: What do all of these posts have in common? If you answered, ‘almost everything’ then you would be correct. These posts are commanding in tone, offer instructions to the reader, […]
How To Allocate Your Law Firm Marketing Funds Effectively
Allocate Your Law Firm Marketing Funds Allocate Your Law Firm Marketing Funds Marketing is essential to your business. You can have the best legal team in the entire world, but if no one knows your name or phone number, you will not receive any business. Marketing is also one of those business areas that can […]
How To Secure Positive Client Reviews for Your Law Firm
Positive Client Reviews for Your Law Firm Positive Client Reviews for Your Law Firm Online reviews are incredibly powerful. Most consumers nowadays google a business before considering working with them and looking to third-party reviews for honest opinions on the business or service. A substantial cache of online reviews can do wonders for your business, […]
Understanding How SEO and Paid Media Can Benefit Your Law Firm
SEO and Paid Media Benefit Your Law Firm SEO and Paid Media Benefit Your Law Firm SEO, or Search Engine Optimization, has dominated the digital marketing conversation for years. It refers to where you rank on Google for key search terms. The idea is to get into the heads of your ideal consumer, predict what […]
Understanding Website Heat Maps: What They Are and How They Can Help Your Law Firm
Picture your evening weather report. Let’s say there’s a storm coming in. The map of your area will likely be covered with translucent color. The areas with less intense weather will probably feature a green overlay, and the areas that will be more severe will be covered in a yellow, orange, or even red. Intuitively, […]
Why Your Law Firm Needs to Focus On A Bilingual Strategy Before It’s Too Late
Bilingual Strategy Bilingual Strategy Digital Marketing The COVID-19 pandemic has fundamentally changed the way a lot of people work and shop. Online connections have always been important, but amidst quarantine orders, online connections have become absolutely necessary. The good news is that this is a moment for your digital marketing to shine. If you have […]
How to Create Honest and Authentic Messaging
Create Honest Authentic Messaging Create Honest Authentic Messaging Once upon a time, marketing and advertising consisted of flashy images and catchy jingles. Everyone watched the same TV channels and read the same papers. Today, web-based news sources and social media have created widely dispersed audiences. Advertising exists on every platform, and users have gotten very […]
Understanding the pros and cons of local vs. statewide digital marketing
Local Statewide Digital Marketing Local Statewide Digital Marketing Digital marketing is a fantastic way to attract new clients in need of representation to your firm. It is less expensive and measurably more effective than other marketing channels. Through social media posting, content creation, ad placement, SEO, and more, your law firm will undoubtedly see an […]
Understanding Why Bilingual Marketing Is So Important in California
Bilingual Marketing Is So Important in California The United States is home to more than 25 million individuals with limited English proficiency. In other words, more than 25 million people report that they speak English less than “very well.” The language diversity within our borders is staggering, but the most prevalent language other than English […]
How to Adapt Your Legal Practice for the Pandemic
Despite wishful thinking, we are still in the COVID-19 pandemic. Social distancing and face coverings are being used to slow the spread, but the best way to avoid contracting the disease is to stay at home. This does not mean that your legal practice has to slow down or suffer; it means that your attorneys […]