Spanish-speakers in the U.S., Ahead of the Digital Curve
A comprehensive study recently published by the research behemoth, Nielsen, recently reported that Spanish-speakers in the United States are more likely than others to adopt cutting-edge digital media. This is a surprising find, considering that the “digital gap” has long plagued the Spanish-speaking population. According to Pew Research, 82% of white U.S. adults report owning […]
Why Google Translate Isn’t Enough for Your Law Firm’s Bilingual Digital Marketing
Google Translate is an incredible tool. People searching for a cursory understanding of something in another language can copy/paste the text that is perplexing them, and get a computer-generated translation in a language they understand. It is an excellent tool for double-checking your work when you are learning a new language, finding word-to-word translations, or […]
Latinos More Dominant Android Users: Is Your Website’s Mobile Performing the Same on Android and IOS?
Latinos More Android Users Latinos More Android Users Latinos More Android Users Bilingual digital marketing abogados now abogados now abogados now abogados now d Hispanic consumers have unusual web habits. When most marketers imagine potential clients hitting their site, they are picturing someone on a desktop or laptop computer, enjoying their website’s full experience. The […]
Multicultural Marketing Mistake: Forgetting Mobile
Multicultural Marketing Mistake Multicultural Marketing Mistake Multicultural Marketing Mistake Mobile has been an essential and growing part of digital marketing for the past few years. Google led the charge by tanking sites that did not load nicely on our smartphones, such as with the infamous Panda algorithm update. Ever since then, web designers and marketers […]
Google Stats Prove Your Law Firm Needs A Bilingual Digital Marketing Strategy
Have you ever heard the term “Spanglish”? In case you haven’t, its a colloquial term that refers to the casual mixing of Spanish and English. It can look like this, hombre. Or, it can mean switching between the two languages casually, sometimes even within the same conversation. Most people assume Spanglish is reserved for spoken […]
Does Your Bilingual Digital Marketing Strategy Tackle Diversity Among the Spanish-speaking Market?
Spanish is an increasingly common global language – but the language itself does not imply homogeneity. Twenty-one nations list Spanish as their official language, but each country has a unique culture, economy, and social priorities. Those cultural and social differences travel with their immigrants into the United States, adding to the diverse tapestry that makes […]
Not Going Spanish on Social is a Major Miss for Your Law Firm: Here’s How to Transition
Hablas español? Even if you don’t, you should consider targeting Spanish-speaking people with your marketing. Spanish is the second most commonly spoken language in the United States, with more than 40 million people speaking Spanish at home. Latinos (i.e., Spanish-speakers) are the most active of all ethnic groups on social media networking sites. According to […]