These days, everything you need to find, you find it first online. Whether you’re looking for reviews of the next smartphone you’re going to buy, or you’re searching for a restaurant where you can celebrate your next big legal win, chances are you’ll start your research online.
When it comes to finding the right lawyer, the same goes for your clients. This is why it’s so important to use search engine optimization, also known as SEO, to show up first in results.
But have you been working hard at your SEO strategy, and still aren’t getting any results? Chances are, you might be making a mistake or two.
There’s no need to worry, however! In this article, we’ll review the 3 most common SEO mistakes people make. Read on to learn more and master your SEO strategy.
If you have any pages on your website that are broken, this negatively impacts your SEO, bringing your website down in rankings anytime someone completes a search. If you have any backlinks going to old pages, this might be the culprit.
But don’t panic! Before you start worrying about completely dismantling your whole website, note that there’s actually a pretty easy solution for this problem.
All you have to do is use a tool like CognitiveSEO Site Explorer to find the backlinks that lead to your broken pages.
Then, you’ve got two options. You can ask the websites to remove the backlinks or you can fix the broken pages. Then, presto, your website will start moving up in the search rankings.
Once you’ve put your SEO strategy in place, it’s important to use analytics to understand which blog posts and other pages are leading to the most conversions. After all, when you’re trying out legal strategies, you don’t keep using the ones that don’t work, do you?
If you did, then you might end up with your local judge rolling their eyes at you every time you walk into their office or come up to the bench.
Just like with law, it’s important in digital marketing to test your strategies and try out new ones when they aren’t getting you the results you need. And this includes SEO efforts.
To do this, all you have to do is put an analytics solution in place.
For example, you could use Google Analytics. The free version makes it possible for you to know more about SEO metrics, which pages have led to the most sales and conversion, site content reports, and more.
Sure, you might be using some good keywords and your content might be well-written. But one small mistake that goes unnoticed could ruin your SEO efforts. There also may be areas where you might be succeeding without knowing it—and by identifying them with data, you can bolster your future SEO efforts.
By getting the data you need, you’ll learn what’s working fast, which can help you quickly improve your site’s SEO.
One of the best ways to rank higher is by optimizing your local SEO. But what is “local SEO,” exactly? This is your search engine optimization strategy as related to how close you are to the person completing the search on Google.
If you’ve ever Googled “phone repair near me” or “restaurant near me,” you know how effective local SEO is. Just a few results show up, you know how far away they are, and you get all the information you need about reviews and how to contact them.
Chances are, you won’t look at any other results other than the local ones.
So, as you can imagine, this can be incredibly effective when you provide the same experience to your clients.
To optimize your local SEO, all you have to do is set up your Google My Business account. Put in all the relevant information, such as your business name, address, and operating hours.
Then, include keywords your clients use when searching in your business description, and include photos of your office and staff that make your law firm approachable and real. This will make your Google My Business account more optimized and cause clients to be more interested in your services.
By avoiding these mistakes and using the right strategies, your SEO strategy can be incredibly powerful, getting you more website traffic, leads, and clients. Over time, your law firm will grow and be seen as an authority in your industry.
As you can see, taking the time to analyze your SEO strategy and improve it is one of the most worthwhile things you can do!
What other SEO strategies have you found to be effective in driving up your website traffic and getting more clients?