Like many Google products, Google Translate is the industry leader in its category. Millions of people use it because, well, it’s a Google product. But,

During a recent federal antitrust trial, Jerry Dischler – a Google Ads executive – claimed the following: 1. The search engine “frequently” increases ad costs

In the fast-paced world of legal marketing, staying ahead requires more than just traditional methods. As we step into 2024, it’s time to embrace the

Despite making up nearly 20% of the United States population, only 5.8% of lawyers are Hispanic. This leaves a substantial market gap between Hispanic demand

1. Anticipating Ad Spend Trends As the holiday season kicks into gear, you can expect both major retailers and other organizations of all sizes to

In just 2020 alone, there were 5,250,837 traffic collisions. In 2021, that number jumped 16% to 6.10 million. How prepared is your firm to handle

Referrals have traditionally been the lifeblood of law firms.  And while there’s no doubt about their value, there’s an entire world of untapped potential waiting

Businesses, including law firms all over the nation are increasing in marketing sophistication. This means much higher ad costs for the same or even worse

1. Avoiding the Cardinal Sin of Spanish-Ready Websites Do NOT use Google translate or other machine translators to turn your English website into a Spanish

Major trends in the U.S. economy and population point to an increasing demand for legal services that could have your firm blasting past your competitors

 The Insightful Observation: Hispanics are the second largest demographic in Illinois, and this market has historically been underserved by legal professionals.  This demographic represents a massive

Click here to listen to the latest episode of Lawyer Business Advantage, where host Alay Yajnik and Abogados Now founder Hugo E. Gomez discuss the