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April 6, 2021

How Email Segmentation Can Increase Your Email Marketing Effectiveness

Picture your inbox right now. How many brands have emailed you today? This week? This month? Email marketing has been happening since the inception of the […]
March 25, 2021

How to Translate Marketing Success Into New Clients [Guest Blog by LEX Reception]

Law firms are increasingly conscious of the importance of marketing. A strong marketing strategy will help raise awareness of your practice, build your reputation, and attract […]
March 24, 2021

Nothing But the Facts: FAQ Guide

Once upon a time, marketing consisted of simply announcing something to an audience. Radio ads, billboards, and commercials spoke directly to the consumers and said, “You […]
March 10, 2021

A/B Testing Guide: How A/B Testing Can Focus and Improve Your Marketing Efforts

How A/B Testing Can Focus and Improve Your Marketing Efforts There is no silver bullet when it comes to marketing. It is a hard truth to […]
February 24, 2021

Look, Feel, Voice: Your Firm’s Identity Kit

The look, feel, and voice of your brand all contribute to your firm’s identity kit. An identity kit is a set of standards and guidelines that […]
February 17, 2021

Emerging Legal Practice Areas

We all use technology to manage our lives every single day. From our smartphones to GPS to email…it is fully ingrained into the way we do […]
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