We Audited 100 Law Firm Marketing Budgets.
Here's What We Found in Every Single One

In 100 law firm marketing budget audits — ad accounts, invoices, intake logs, P&Ls — the same patterns showed up in every single one. Managing partners who were certain their best cases came from Google. Pull the signed case data and it was referrals, or a landing page they had forgotten they built. They were spending based on a gut feeling that the data flatly contradicted. The blind spot was always the same: every firm could tell us their revenue down to the dollar, but almost no one could accurately tell us what it cost to sign one case. That one missing number is why up to 35% of the average law firm’s marketing spend is wasted. They are optimizing a machine they cannot see inside — and the channel they are proudest of is often the one quietly robbing them the most.