Marketing Ideas to Grow Your Law Firm
5 ways to make your law firm stand out from the competition When it comes to legal representation, consumers have a lot of choices. Most are bombarded with ads for attorneys on TV, online, and while driving by billboards. If you want consumers to choose you for their legal needs, you need a way to […]
Tips for Effective SMS Legal Marketing
Everywhere you look, there are people engrossed in their mobile devices. Increasingly, consumers are using their mobile devices instead of a computer to surf the web and look up businesses they may need to hire. As a result, most businesses that have websites have had to find ways to reach consumers on their digital level […]
What Makes a Good Legal Copywriter?
So, you want to hire a copywriter to help attract clients and highlight your law firm’s best attributes? That’s great! But wait – how do you know that a copywriter is right for the job? After all, you are trusting this person with information about your site and practice, and are trusting that they will […]
Why It Is Absolutely Vital To Optimize Your Site For Mobile
Your website is your digital marketing home base. It contains everything someone should need to know about working with your law firm. A strong legal website should provide education, a clear way to contact your company, and compelling reasons for why you are the right fit for someone’s legal needs. A stronger website is easy […]
10 Rules for Making Compelling Video Content for Your Website
Video content is a powerful way to engage your audience, and it can be an easy way to separate yourself from the competitors who only use stock images and text on their websites. As an attorney, you can make videos on a variety of topics. Like we discussed in this piece on creating high quality […]
The Top 6 Habits of Successful Law Firms
Do you want to run your own law firm one day? Maybe you already do. But if you aren’t emulating habits of success from other proven firms, you’re liable to screw things up. Through our experience with working alongside practitioners of all types, we’ve noticed some consistent habits of highly successful law firms that set […]
5 Legal Website Design Tips
Have you ever found yourself scrolling through a website, frustrated by how difficult it is to use? Maybe it doesn’t load quickly enough. Maybe the images are blurry or don’t fit properly on your phone screen. Maybe the navigation makes no sense. Whatever the reason, it’s frustrating enough to make you want to throw your […]
How to Convert Your Legal Clients with Email Marketing
These days, everyone’s trying to get your attention through email. Whether it’s someone you met at a legal conference asking about connections in your area, your mother emailing you again about the next family vacation, or an e-newsletter from a store you bought an item of clothing from—it can get exhausting to deal with all […]
How to Create Your Law Practice’s Social Media Calendar
Does this situation sound familiar to you? You’ve been working hard at creating a lot of great content for your potential clients, completing blog posts that will help them with their legal problems. You’ve researched their needs and you know that the content you’re posting is high-quality. Given how much great content you’ve been creating, […]
Everything You Need to Know About Organic vs. Paid Marketing
The law of attraction states that we attract what we focus on in our lives. This may seem like some far-out, hippie-dippy theory, but it’s essentially the process behind organic marketing. Organic marketing attracts qualified traffic naturally (for free) rather than paying for ads or influencers. The principle is simple. But do you know how […]
