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January 20, 2021

How to Capitalize on Website Trends in 2021

Graphic design is a hallmark of a good website. When a website is designed well, all of the elements come together in a way that just […]
January 13, 2021

Lost in Translation: WPML vs. Other Translation Services

Bilingual marketing is a fantastic way to bolster your business. Not only will it help you to reach people who are not able to access English-language […]
December 29, 2020

Understanding the Top 5 Most Exciting Digital Marketing Strategies in 2021

Digital marketing is a fast-moving industry. Every new Google update, social media trend, and viral news story presents an opportunity for digital marketers to capitalize on. […]
December 22, 2020

Understanding How to Leverage Text Marketing

Texting is one of the last major opportunity frontiers in digital marketing. Consumers are used to seeing marketing messages in their email, search engine results, and […]
December 17, 2020

How to Diversity Marketing Efforts for Your Spanish-speaking Audience

When most marketers think about bilingual marketing strategies, they only think about a division between English and Spanish-language marketing. They fail to consider the cultural and […]
December 15, 2020

Unique Ways to Showcase Testimonials on Your Website

Customer testimonials are a fantastic way to build credibility with your audience. After all, anyone can say nice things about themselves, but if a third party […]
September 28, 2019

Not Going Spanish on Social is a Major Miss for Your Law Firm: Here’s How to Transition

Hablas español? Even if you don’t, you should consider targeting Spanish-speaking people with your marketing. Spanish is the second most commonly spoken language in the United […]
October 26, 2019

Does Your Bilingual Digital Marketing Strategy Tackle Diversity Among the Spanish-speaking Market?

Spanish is an increasingly common global language – but the language itself does not imply homogeneously. Twenty-one nations list Spanish as their official language, but each […]
November 20, 2019

Google Stats Prove Your Law Firm Needs A Bilingual Digital Marketing Strategy

Have you ever heard the term “Spanglish”? In case you haven’t, that amalgamation of Spanish and English refers to the casual mixing of those to languages. […]
January 30, 2020

Multicultural Marketing Mistake: Forgetting Mobile

Mobile has been an essential part of digital marketing for the past few years. Google led the charge by tanking sites that did not load nicely […]
February 29, 2020

Latinos More Dominant Android Users: Is Your Website’s Mobile Performing the Same on Android and IOS?

Hispanic consumers have unusual web habits. When most marketers imagine potential clients hitting their site, they are picturing someone on a desktop or laptop computer, enjoying […]
March 28, 2020

Why Google Translate Isn’t Enough for Your Law Firm’s Bilingual Digital Marketing

Google Translate is an incredible tool. People searching for a cursory understanding of something in another language can copy/paste the text that is perplexing them, and […]
April 30, 2020

Spanish-speakers in the U.S., Ahead of the Digital Curve

A comprehensive study recently published by the research behemoth, Nielsen, recently reported that Spanish-speakers in the United States are more likely than others to adopt cutting-edge […]
May 20, 2020

How to Adapt Your Legal Practice for the Pandemic

Despite wishful thinking, we are still in the COVID-19 pandemic. Social distancing and face coverings are being used to slow the spread, but the best way […]
June 26, 2020

Understanding Why Bilingual Marketing Is So Important in California

The United States is home to more than 25 million individuals with limited English proficiency. In other words, more than 25 million people report that they […]
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