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October 22, 2020

How Positive Client Relations Can Help Your Firm, Even When Someone Isn’t a Client

Picture this; your law firm takes an inbound call from someone who has suffered personal injury in an automobile accident. They were struck at an intersection […]
October 20, 2020

How to Advertise on TikTok

TikTok is a video publishing platform that allows creators to record, edit, and upload one-minute videos. The sophisticated algorithm serves users content that they have already […]
October 15, 2020

Why You Should Be Texting Your Prospects and Customers

We are willing to bet that your smartphone is within 5 feet of you at this very moment. In fact, many of you are probably reading […]
October 14, 2020

The Chat Feature on Your Website Is Killing Your Marketing Budget

Several key metrics often measure marketing effectiveness. The first is website traffic. In order to attract customers, potential customers must be driven to your website. That […]
October 8, 2020

Understanding the Importance of Marketing Tracking

Marketing is an area of your business that can cost a lot or a little. Some companies stick to minimal SEO optimization and rely on word-of-mouth […]
October 6, 2020

How to Reach More Local Clients for Your Law Firm Than Ever Before

When Abogados Now starts working with a new law firm, we always ask them their marketing goals. 100% of our clients report that their priority goal […]
September 28, 2019

Not Going Spanish on Social is a Major Miss for Your Law Firm: Here’s How to Transition

Hablas español? Even if you don’t, you should consider targeting Spanish-speaking people with your marketing. Spanish is the second most commonly spoken language in the United […]
October 26, 2019

Does Your Bilingual Digital Marketing Strategy Tackle Diversity Among the Spanish-speaking Market?

Spanish is an increasingly common global language – but the language itself does not imply homogeneously. Twenty-one nations list Spanish as their official language, but each […]
November 20, 2019

Google Stats Prove Your Law Firm Needs A Bilingual Digital Marketing Strategy

Have you ever heard the term “Spanglish”? In case you haven’t, that amalgamation of Spanish and English refers to the casual mixing of those to languages. […]
January 30, 2020

Multicultural Marketing Mistake: Forgetting Mobile

Mobile has been an essential part of digital marketing for the past few years. Google led the charge by tanking sites that did not load nicely […]
February 29, 2020

Latinos More Dominant Android Users: Is Your Website’s Mobile Performing the Same on Android and IOS?

Hispanic consumers have unusual web habits. When most marketers imagine potential clients hitting their site, they are picturing someone on a desktop or laptop computer, enjoying […]
March 28, 2020

Why Google Translate Isn’t Enough for Your Law Firm’s Bilingual Digital Marketing

Google Translate is an incredible tool. People searching for a cursory understanding of something in another language can copy/paste the text that is perplexing them, and […]
April 30, 2020

Spanish-speakers in the U.S., Ahead of the Digital Curve

A comprehensive study recently published by the research behemoth, Nielsen, recently reported that Spanish-speakers in the United States are more likely than others to adopt cutting-edge […]
May 20, 2020

How to Adapt Your Legal Practice for the Pandemic

Despite wishful thinking, we are still in the COVID-19 pandemic. Social distancing and face coverings are being used to slow the spread, but the best way […]
June 26, 2020

Understanding Why Bilingual Marketing Is So Important in California

The United States is home to more than 25 million individuals with limited English proficiency. In other words, more than 25 million people report that they […]
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