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April 6, 2021

How Email Segmentation Can Increase Your Email Marketing Effectiveness

Picture your inbox right now. How many brands have emailed you today? This week? This month? Email marketing has been happening since the inception of the […]
March 25, 2021

How to Translate Marketing Success Into New Clients [Guest Blog by LEX Reception]

Law firms are increasingly conscious of the importance of marketing. A strong marketing strategy will help raise awareness of your practice, build your reputation, and attract […]
March 24, 2021

Nothing But the Facts: FAQ Guide

Once upon a time, marketing consisted of simply announcing something to an audience. Radio ads, billboards, and commercials spoke directly to the consumers and said, “You […]
March 10, 2021

A/B Testing Guide: How A/B Testing Can Focus and Improve Your Marketing Efforts

How A/B Testing Can Focus and Improve Your Marketing Efforts There is no silver bullet when it comes to marketing. It is a hard truth to […]
February 24, 2021

Look, Feel, Voice: Your Firm’s Identity Kit

The look, feel, and voice of your brand all contribute to your firm’s identity kit. An identity kit is a set of standards and guidelines that […]
February 17, 2021

Emerging Legal Practice Areas

We all use technology to manage our lives every single day. From our smartphones to GPS to email…it is fully ingrained into the way we do […]
September 28, 2019

Not Going Spanish on Social is a Major Miss for Your Law Firm: Here’s How to Transition

Hablas español? Even if you don’t, you should consider targeting Spanish-speaking people with your marketing. Spanish is the second most commonly spoken language in the United […]
October 26, 2019

Does Your Bilingual Digital Marketing Strategy Tackle Diversity Among the Spanish-speaking Market?

Spanish is an increasingly common global language – but the language itself does not imply homogeneously. Twenty-one nations list Spanish as their official language, but each […]
November 20, 2019

Google Stats Prove Your Law Firm Needs A Bilingual Digital Marketing Strategy

Have you ever heard the term “Spanglish”? In case you haven’t, that amalgamation of Spanish and English refers to the casual mixing of those to languages. […]
January 30, 2020

Multicultural Marketing Mistake: Forgetting Mobile

Mobile has been an essential part of digital marketing for the past few years. Google led the charge by tanking sites that did not load nicely […]
February 29, 2020

Latinos More Dominant Android Users: Is Your Website’s Mobile Performing the Same on Android and IOS?

Hispanic consumers have unusual web habits. When most marketers imagine potential clients hitting their site, they are picturing someone on a desktop or laptop computer, enjoying […]
March 28, 2020

Why Google Translate Isn’t Enough for Your Law Firm’s Bilingual Digital Marketing

Google Translate is an incredible tool. People searching for a cursory understanding of something in another language can copy/paste the text that is perplexing them, and […]
April 30, 2020

Spanish-speakers in the U.S., Ahead of the Digital Curve

A comprehensive study recently published by the research behemoth, Nielsen, recently reported that Spanish-speakers in the United States are more likely than others to adopt cutting-edge […]
May 20, 2020

How to Adapt Your Legal Practice for the Pandemic

Despite wishful thinking, we are still in the COVID-19 pandemic. Social distancing and face coverings are being used to slow the spread, but the best way […]
June 26, 2020

Understanding Why Bilingual Marketing Is So Important in California

The United States is home to more than 25 million individuals with limited English proficiency. In other words, more than 25 million people report that they […]
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