April 6, 2021
Picture your inbox right now. How many brands have emailed you today? This week? This month? Email marketing has been happening since the inception of the […]
March 25, 2021
Law firms are increasingly conscious of the importance of marketing. A strong marketing strategy will help raise awareness of your practice, build your reputation, and attract […]
March 24, 2021
Once upon a time, marketing consisted of simply announcing something to an audience. Radio ads, billboards, and commercials spoke directly to the consumers and said, “You […]
March 10, 2021
How A/B Testing Can Focus and Improve Your Marketing Efforts There is no silver bullet when it comes to marketing. It is a hard truth to […]
February 24, 2021
The look, feel, and voice of your brand all contribute to your firm’s identity kit. An identity kit is a set of standards and guidelines that […]
February 17, 2021
We all use technology to manage our lives every single day. From our smartphones to GPS to email…it is fully ingrained into the way we do […]
September 28, 2019
Hablas español? Even if you don’t, you should consider targeting Spanish-speaking people with your marketing. Spanish is the second most commonly spoken language in the United […]
October 26, 2019
Spanish is an increasingly common global language – but the language itself does not imply homogeneously. Twenty-one nations list Spanish as their official language, but each […]
November 20, 2019
Have you ever heard the term “Spanglish”? In case you haven’t, that amalgamation of Spanish and English refers to the casual mixing of those to languages. […]
January 30, 2020
Mobile has been an essential part of digital marketing for the past few years. Google led the charge by tanking sites that did not load nicely […]
February 29, 2020
Hispanic consumers have unusual web habits. When most marketers imagine potential clients hitting their site, they are picturing someone on a desktop or laptop computer, enjoying […]
March 28, 2020
Google Translate is an incredible tool. People searching for a cursory understanding of something in another language can copy/paste the text that is perplexing them, and […]
April 30, 2020
A comprehensive study recently published by the research behemoth, Nielsen, recently reported that Spanish-speakers in the United States are more likely than others to adopt cutting-edge […]
May 20, 2020
Despite wishful thinking, we are still in the COVID-19 pandemic. Social distancing and face coverings are being used to slow the spread, but the best way […]
June 26, 2020
The United States is home to more than 25 million individuals with limited English proficiency. In other words, more than 25 million people report that they […]