What is GEO and the Current State of Marketing in 2026 with Stuart Foster (RankNav) and Erika Serrato (Podcast Host, Abogados Now)

Stuart Foster, co-founder of S3 Growth Partners and Law Firm Fractional CMOs, discusses with Erica Serrato how law firm marketing has evolved and what firms need to do differently in 2026. Foster explains that marketing has become more complicated and competitive, with many firms struggling because they try to handle marketing internally without proper expertise.

He goes over

• The importance of starting with strategy rather than execution,
• The shift from SEO to GEO (Generative Engine Optimization) following Google’s launch of Gemini in May 2024
• Users preference in getting information directly from AI-powered search results vs organic search websites
• Recommendations in technical SEO improvements,

Connect with Stuart Foster via Linkedin
Check out his website.
Checkout Ranknav.